Product Marketing Specialist

Rockwell Automation•Mequon, WI

4d•Hybrid

About The Position

As a Product Marketing Specialist, you will partner with the Product Manager on global ownership of the HVAC variable frequency drive (VFD) portfolio through the Integrated Drives business unit. You will assist with creating, marketing, maintaining, and commercially supporting HVAC drive programs and pre-sale engagements. The role supports profitable growth and high-value programs through collaboration with stakeholders on strategic goals, commercial readiness, strategic planning, voice of customer, product requirements, pricing, negotiations, forecasting, portfolio promotion, competitive analysis, and product lifecycle management. You will help oversee manufacturing strategy, delivery, customer satisfaction, and productivity for assigned product areas. A key growth area is scoping, executing, and implementing portfolio expansion programs. This includes developing customer-facing commercial tools, publishing technical documentation, and providing digital marketing support so customers can select and use the right solutions. The position is global and may require approximately 10% schedule flexibility to support regions worldwide, along with national and international travel. You will have opportunities for direct global customer interaction and collaboration. You will also contribute short- and long-term strategic business direction and alignment with development, operations, and engineering service partners. The position reports to the Sr Business Manager, Integrated Drives. It is hybrid in Mequon, Wisconsin. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Requirements

Bachelor's degree in a relevant field.
Legal authorization to work in the United States; employment visa sponsorship is not available now or in the future.
Ability to travel nationally and internationally up to 10%.

Nice To Haves

Typically, a minimum of 2 years of related experience.
A minimum of three years in Industrial Automation/Power Control Product Management and/or an Engineering role involving motor control applications.
Commercial support or engineering experience.
Project management experience or certification.
Experience with technical leadership and CPD process deliverables.
Experience with commercial execution of projects and confidence engaging in a technical or project management capacity.
Experience operating a variable frequency drive within the Studio 5000 Software and Logix hardware environment.

Responsibilities

Develop, enhance, and maintain the HVAC VFD portfolio.
Lead portfolio expansions, including commercial readiness, technical documentation, and competitive analysis.
Partner with engineering staff to align customer expectations with development of standard products.
Collaborate across business boundaries.
Assist the Product Manager with customer relationship ownership and addressing customer inquiries or issues.
Communicate clearly in writing and verbally to direct the actions of engineering, manufacturing, sales, and operations partners globally.
Support the legacy portfolio and product obsolescence, including lifecycle planning, last-time-buy estimates, and migration strategies for active product solutions.
Support HVAC drive programs and pre-sale engagements, including marketing, maintenance, and commercial support.
Contribute to strategic planning, voice-of-customer activities, product requirement alignment, pricing, negotiations, forecasting, portfolio promotion, and product lifecycle management.
Help oversee manufacturing strategy, delivery, customer satisfaction, and productivity for assigned product areas.
Scope, execute, and implement portfolio expansion programs, including customer-facing tools, technical documentation, and digital marketing support.
Provide short- and long-term strategic business direction aligned with development, operations, and engineering service partners.
Travel nationally and internationally as required, up to 10%.
Provide schedule flexibility of approximately 10% to support and promote global regions as needed.