Product Marketing Specialist

Loadsmart•Chicago, IL

3d•Hybrid

About The Position

Loadsmart is seeking a Product Marketing Specialist to own go-to-market strategy, messaging, and positioning for OpenDock, a growing SaaS product. The role is part of a small, collaborative product marketing team and will help shape how Loadsmart communicates its recently launched AI offering across products and to customers. The specialist will become a product expert and partner across Product, Customer Success, Sales, RevOps, Design, and Marketing to turn complex product features into clear, compelling stories for buyers. The position is based in Chicago with a hybrid work arrangement. It is an exempt role in the Marketing department. Applicants must be currently authorized to work in the United States on a full-time basis; Loadsmart will not sponsor work visas. Compensation is $75,000–$100,000 per year, based on factors including location, role scope and complexity, and candidate experience and expertise. Stock options and the listed benefits are also offered.

Requirements

At least 3 years of experience in product marketing or a closely related B2B SaaS role.
Proven success in go-to-market strategy, product launches, and cross-functional collaboration.
Experience leading a project or team, with strong organization and a track record of meeting deadlines.
Comfort following up with colleagues across departments to keep work moving.
Ability to translate complex features into clear, value-driven messaging for B2B audiences.
Excellent written and verbal communication skills, with a track record of impactful content creation.
Proficiency with tools such as Asana, HubSpot, Salesforce, and Claude.
Collaborative, positive attitude and ability to remain agile as priorities shift.
Must be currently authorized to work in the United States on a full-time basis; visa sponsorship is not available.

Nice To Haves

Logistics or supply chain industry experience is preferred but not required.
Experience with Navattic; the company will provide training if needed.

Responsibilities

Plan and run go-to-market campaigns for OpenDock feature releases in partnership with Product, Customer Success, and Sales; track work and report monthly results to leadership.
Develop differentiated positioning and messaging for target audiences, build competitive battle cards, and develop expertise in customer buying processes and competitive strategy as AI offerings evolve.
Maintain consistent product messaging across the website, emails, external review platforms such as G2 and Gartner, one-pagers, and other materials.
Create internal and external one-pagers, customizable customer materials, and product demos to help sales teams and customers understand feature value.
Manage the OpenDock review program on platforms such as G2 and Gartner by coordinating customer outreach with account managers and planning how to activate review wins.
Develop customer case studies, including identifying appropriate customers and collaborating with Design to tell their stories.
Support the company’s event program with messaging, content, and planning.
Conduct buyer interviews and market research to develop buyer personas and convert data into actionable insights for product, sales, and marketing strategy.
Partner with Marketing on emails and campaigns, RevOps on lead routing, and the content team on blogs and press releases.