Product Marketing Specialist

Rockwell Automation•Mequon, WI

2d•Hybrid

About The Position

Rockwell Automation is seeking a Product Marketing Specialist to partner with the Product Manager on global ownership of the HVAC variable frequency drive (VFD) portfolio within the Integrated Drives business unit. The role supports the creation, marketing, maintenance, and commercial support of HVAC drive programs and pre-sale engagements, and contributes to profitable growth initiatives and high-value product and application programs. The specialist supports strategic planning and commercial readiness for new and existing products, voice-of-customer activities, product requirements, pricing, negotiations, forecasting, portfolio promotion, competitive analysis, and product lifecycle management. The role also helps oversee manufacturing strategy, delivery, customer satisfaction, and productivity for assigned product areas, and scopes and implements portfolio expansion programs. This work includes developing commercial-facing tools, publishing technical documentation, and supporting digital marketing so customers can select and use suitable solutions. The position provides short- and long-term strategic business direction in alignment with development, operations, and engineering service partners, and supports legacy products, including lifecycle planning, last-time-buy estimates, and migration strategies. It involves global collaboration and customer interaction, with up to 10% national and international travel and approximately 10% schedule flexibility to support regions around the world. The position reports to the Sr Business Manager, Integrated Drives and is hybrid in Mequon, Wisconsin. Employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless a business obligation requires them to be elsewhere.

Requirements

Bachelor's degree in a relevant field.
Legal authorization to work in the United States; employment visa sponsorship is not available now or in the future.
Ability to travel nationally and internationally up to 10%.

Nice To Haves

Typically, at least 2 years of related experience.
At least 3 years in industrial automation/power control product management and/or an engineering role involving motor control applications.
Commercial support or engineering project management experience or certification.
Experience with technical leadership and CPD process deliverables.
Experience with commercial execution of projects and confidence engaging in a technical or project management capacity.
Experience operating a variable frequency drive within a Studio 5000 Software and Logix hardware environment.

Responsibilities

Develop, enhance, and maintain the HVAC variable frequency drive portfolio.
Lead portfolio expansions, including commercial readiness, technical documentation, and competitive analysis.
Partner with engineering staff to align customer expectations with development of standard products.
Collaborate across business boundaries and direct the actions of engineering, manufacturing, sales, and operations partners globally through clear written and verbal communication.
Assist the Product Manager with customer relationships and addressing customer inquiries or issues.
Support the legacy portfolio and product obsolescence through lifecycle planning, last-time-buy estimates, and migration strategies.
Support product and application programs, including strategic planning, voice-of-customer work, product requirements, pricing, negotiations, forecasting, portfolio promotion, and product lifecycle management.
Help oversee manufacturing strategy, delivery, customer satisfaction, and productivity for assigned product areas.
Scope, execute, and implement portfolio expansion programs, including commercial-facing tools, technical documentation, and digital marketing support.
Provide short- and long-term strategic business direction aligned with development, operations, and engineering service partners.
Support global regions and engage with customers, including through travel as required.