Product Marketing Specialist
About The Position
Loadsmart is seeking a Product Marketing Specialist to own go-to-market, messaging, and positioning for OpenDock, a fast-growing SaaS product. The role is part of a small, collaborative product marketing team and will help shape messaging for a recently launched AI offering. The specialist will become a product expert and work across Product, Customer Success, Sales, RevOps, Design, and Marketing to communicate product value to customers and support business goals. The position is based in Chicago with a hybrid work arrangement. Applicants must be authorized to work in the United States on a full-time basis; visa sponsorship is not available. Employment offers are contingent on successful completion of job-related electronic background checks.
Requirements
- At least 3 years of experience in product marketing or a closely related role in B2B SaaS.
- Proven success in go-to-market strategy, product launches, and cross-functional collaboration.
- Experience leading a project or team, with strong organization and a track record of meeting deadlines.
- Ability to follow up with people across departments to keep work moving.
- Ability to translate complex features into clear, value-driven messaging for B2B audiences.
- Excellent written and verbal communication and a track record of impactful content creation.
- Proficiency with tools such as Asana, HubSpot, Salesforce, and Claude.
- Collaborative, positive attitude and ability to stay agile when priorities shift.
- Must be currently authorized to work in the United States on a full-time basis; visa sponsorship is not available.
- Successful completion of job-related electronic background checks is required as a condition of employment.
Nice To Haves
- Logistics or supply chain industry experience is preferred but not required.
- Experience with Navattic; training will be provided if needed.
Responsibilities
- Plan and run go-to-market campaigns for OpenDock feature releases with Product, Customer Success, and Sales; coordinate work and report monthly results to leadership.
- Develop audience-specific positioning and messaging, competitive battle cards, and expertise in customer buying behavior and competitive differentiation.
- Maintain consistent product messaging across the website, email, external review sites such as G2 and Gartner, one-pagers, and other materials.
- Create internal and external one-pagers, customizable customer materials, and product demos to explain feature value to sales teams and customers.
- Manage the OpenDock review program on platforms such as G2 and Gartner, coordinate customer outreach with account managers, plan how to promote positive results, and develop customer case studies with Design.
- Support event planning, messaging, and content, including events in Chicago.
- Conduct buyer interviews and market research, develop buyer personas, and turn data into insights for product, sales, and marketing strategy.
- Collaborate with Marketing on emails and campaigns, RevOps on lead routing, and the content team on blogs and press releases.
Benefits
- Stock options and an equity package.
- Unlimited PTO and sick days through Loadie Time Off.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- 401(k) match.
- Competitive base salary.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
