Specialist, Product Marketing

Pearson•United States,

3d•$80,000 - $90,000

About The Position

Pearson is seeking a strategic, execution-oriented marketer focused on product marketing, account-based marketing (ABM), and growth. The role helps bring products to market, strengthen how their value is communicated, and develop targeted marketing programs that drive awareness, engagement, and growth. Its primary focus is product marketing and ABM, with additional responsibility for content development and digital campaign marketing. The Specialist will develop an understanding of products, customers, competitors, and market opportunities, translating those insights into positioning, messaging, and targeted campaigns. The role connects product strategy, customer needs, and market opportunities to go-to-market strategies and campaigns. The position also supports integrated campaigns across channels, develops content, and uses performance insights to improve targeting and marketing execution.

Requirements

3–7+ years of experience in marketing, product marketing, EdTech, education, or a related field.
Strong writing and storytelling skills, including the ability to translate complex product information into compelling, customer-focused messaging.
Experience developing and executing integrated digital marketing campaigns.
Strong understanding of audience segmentation, personalization, and the customer journey.
Strong project management skills and ability to manage multiple priorities and cross-functional stakeholders.
Comfort balancing strategic thinking with hands-on execution.

Responsibilities

Develop and maintain product positioning, messaging, value propositions, and key differentiators across assigned products and solutions.
Translate product features and capabilities into clear customer benefits and outcomes.
Develop and support go-to-market strategies and product launches, including target audiences, messaging, content, channels, and campaign plans.
Develop messaging frameworks for key audiences, personas, markets, accounts, and use cases.
Develop and execute ABM strategies focused on high-value accounts, audience segments, markets, and growth opportunities.
Create account- and segment-specific strategies to move audiences from awareness and engagement toward conversion.
Translate product marketing and ABM strategies into integrated, multi-channel campaigns.
Support campaign execution across email, paid digital, organic social, web, webinars, events, nurture programs, and retargeting.
Develop and support email campaigns, blogs and thought leadership, customer stories and case studies, webinars, and product collateral.
Adapt product messaging and content for different audiences, segments, channels, and stages of the customer journey.
Ensure product and campaign messaging remains consistent across channels and customer touchpoints.
Develop an understanding of customers, prospects, buyers, decision-makers, and the competitive landscape.
Identify trends and patterns across customers, markets, and target accounts to improve segmentation and targeting.
Use performance insights to improve audiences, messaging, content, offers, and channel strategy.