Product Marketing Specialist

Jewelers Mutual • Raleigh, NC

1d

About The Position

As a Product Marketing Specialist, you will support storytelling, go-to-market execution, and marketing campaign delivery across digital experience platforms, point-of-sale services, and API services. Working with Product Marketing Partners, P&L teams, and cross-functional stakeholders, you will contribute to planning, content development, campaign execution, and performance tracking. The role involves translating customer insights and product knowledge into compelling marketing materials and ensuring messaging is delivered accurately, consistently, and on time across appropriate channels. It is a hands-on role for an early-career marketer focused on customer engagement, adoption, and retention.

Jewelers Mutual describes itself as a technology-focused organization that uses tools and data-driven insights to improve its products, services, and customer experience. The company emphasizes collaboration, innovation, customer focus, and its core values of Agility, Accountability, and Relevancy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–3 years of experience in marketing, product marketing, or a related role, with exposure to go-to-market initiatives, product launches, or campaigns in a B2B and/or B2C environment.
• Working knowledge of marketing channels, including digital, email, web, and social.
• Ability to collaborate across functions such as Product, Sales, Creative, Digital, or Analytics.
• Basic understanding of marketing metrics and performance reporting tools to inform decision-making.
• Process- and detail-oriented, with the ability to manage priorities and follow through on assigned work.
• Excellent written and verbal communication skills.

Nice To Haves

• Experience ideally within enterprise software, SaaS, or data integration platforms.
• Experience collaborating with technical product managers or developer audiences.
• Familiarity with common marketing and productivity tools, such as CMS, CRM, project management tools, Microsoft Office, or Google Workspace.
• Self-motivated, adaptable, and curious, with comfort embracing new tools and technologies.

Responsibilities

• Build understanding of assigned products, P&L priorities, market context, customer needs, and segmentation to support effective marketing execution.
• Gather insights from research, performance data, and stakeholder feedback to help capture and incorporate the voice of the customer.
• Help develop and maintain storylines, value propositions, messaging frameworks, and promotional content.
• Collaborate with Product, Product Marketing Partners, and cross-functional teams to support roadmap alignment and go-to-market activities for product enhancements and launches, including timelines, assets, and channel coordination.
• Track key performance indicators and assist with reporting and analysis to evaluate marketing effectiveness.
• Assist with creating, editing, and reviewing marketing content across channels to ensure brand consistency.
• Document plans, assets, and learnings to support knowledge sharing and continuous improvement across launches and programs.
• Identify issues, escalate risks, and contribute ideas for improvement.

Benefits

• 50% charitable gift matching.
• Paid volunteer time.
• Performance bonuses.
• Generous paid time off.
• 401(k) matching and additional company contributions.
• Collaborative culture with opportunities for ownership and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level