Product Marketing Specialist

Ascendium Education Group•Madison, WI

2d•Hybrid

About The Position

The Product Marketing Specialist helps market Attigo, which supports colleges with academic achievement, financial wellness, and student loan repayment success, as well as other Ascendium Education Solutions (AES) products and services. The role develops and executes campaigns and communications to build awareness, strengthen customer engagement, and support product adoption. Working under the direction of the Senior Marketing Strategist, the specialist partners with Strategic Communications, Sales, and other teams to execute marketing plans, create customer-facing content, support product launches and enhancements, and use customer insights and performance data to recommend improvements. This is a hybrid position based at AES headquarters in Madison, Wisconsin. The usual schedule is three days in the office and two days working remotely.

Requirements

Excellent written, verbal, and interpersonal communication skills.
Strong writing, editing, and proofreading skills, with the ability to create clear, compelling content for diverse audiences.
Ability to translate complex products, services, and business concepts into audience-focused communications and marketing materials.
Excellent analytical, critical-thinking, and problem-solving skills.
Ability to gather, interpret, and apply customer, market, and performance data to identify opportunities and inform recommendations.
Knowledge of marketing principles, campaign planning, and customer engagement strategies.
Strong project management, organization, and prioritization skills, with the ability to manage multiple initiatives and meet deadlines.
Ability to build and maintain effective working relationships across teams and with stakeholders at all levels.
Initiative, curiosity, and creativity, including the ability to identify opportunities and contribute innovative ideas.
Ability to think strategically while executing tactically.
Strong attention to detail and commitment to producing high-quality work.
Ability to work independently and collaboratively in a dynamic, fast-paced environment.
Proficiency with Microsoft Office applications and familiarity with marketing, content management, analytics, CRM, project management, or other business technology platforms.
Knowledge equivalent to a bachelor's degree, preferably in marketing, communications, business, public relations, or a related field.
At least three years of experience in marketing, communications, product marketing, sales enablement, or a related discipline.
Experience supporting marketing campaigns, product launches, customer engagement initiatives, or other go-to-market activities.
Experience developing marketing content and communications for multiple channels and audiences.
Experience collaborating with cross-functional teams and managing multiple projects simultaneously.

Nice To Haves

Experience analyzing marketing performance, customer feedback, market trends, or related data to inform recommendations and decision-making.

Responsibilities

Collaborate with the Senior Marketing Strategist, Strategic Communications, Sales, and other stakeholders to plan and execute marketing campaigns, communications, and promotional initiatives for Attigo, AES, and other assigned products and services.
Support planning and execution of product launches, enhancements, and other go-to-market activities.
Contribute to marketing plans and audience engagement strategies that support business objectives and customer needs.
Write, edit, and maintain product marketing materials, including presentations, fact sheets, web content, email communications, sales enablement materials, customer-facing resources, and other marketing communications.
Assist in developing and implementing product positioning, messaging, and value propositions to ensure consistent communication across channels and audiences.
Gather and analyze customer, market, and competitor insights to identify trends, opportunities, and recommendations.
Monitor and report on campaign performance, customer engagement, and other key metrics; recommend opportunities for optimization and improvement.
Coordinate marketing projects across multiple teams to ensure alignment, timely execution, and achievement of business objectives.
Support communications related to product updates, launches, events, and strategic initiatives.
Contribute ideas and recommendations to enhance marketing effectiveness, customer engagement, product adoption, and business growth.
Stay informed about developments and emerging trends affecting AES products, customers, and markets.
Perform other duties as assigned.