Product Marketing Specialist

Jewelers Mutual Group • Raleigh, NC

2d

About The Position

The Product Marketing Specialist is an early-career, hands-on role on a growing marketing team. The position supports storytelling, go-to-market execution, and marketing campaign delivery for digital experience platforms, point-of-sale services, and API services. The specialist works with Product Marketing Partners, P&L teams, and cross-functional stakeholders to support planning, content development, campaign execution, and performance tracking. The role translates customer insights and product knowledge into compelling marketing materials and helps ensure messaging is accurate, consistent, and delivered on time across appropriate channels. Its aims include driving customer engagement, adoption, and retention.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–3 years of experience in marketing, product marketing, or a related role, with exposure to go-to-market initiatives, product launches, or campaigns in a B2B and/or B2C environment.
• Working knowledge of marketing channels, including digital, email, web, and social.
• Ability to collaborate across functions such as Product, Sales, Creative, Digital, and Analytics.
• Basic understanding of marketing metrics and performance reporting tools to inform decision-making.
• Process- and detail-oriented, with the ability to manage priorities and follow through on assigned work.

Nice To Haves

• Experience ideally within enterprise software, SaaS, or data integration platforms.
• Experience collaborating with technical product managers or developer audiences.
• Familiarity with common marketing and productivity tools, such as CMS, CRM, project management tools, Microsoft Office, or Google Workspace.
• Self-motivated, adaptable, and curious, with comfort embracing new tools and technologies.
• Excellent written and verbal communication skills.

Responsibilities

• Build understanding of assigned products, P&L priorities, market context, customer needs, and segmentation to support effective marketing execution.
• Gather insights from research, performance data, and stakeholder feedback to help capture and incorporate the voice of the customer.
• Help develop and maintain storylines, value propositions, messaging frameworks, and promotional content.
• Collaborate with Product, Product Marketing Partners, and cross-functional teams to support roadmap alignment and go-to-market activities for product enhancements and launches, including timelines, assets, and channel coordination.
• Track key performance indicators and assist with reporting and analysis to evaluate marketing effectiveness.
• Assist with creating, editing, and reviewing marketing content across channels to ensure brand consistency.
• Document plans, assets, and learnings to support knowledge sharing and continuous improvement across launches and programs.
• Identify issues, escalate risks, and contribute ideas for improvement.

Benefits

• 50% charitable gift matching and paid volunteer time to support nonprofit causes.
• Performance bonuses.
• Generous paid time off.
• 401(k) matching and additional company contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level