Marketing Specialist Jobs

About The Position

Requirements

• Must be currently assigned the Student Marketeer – Generalist role with at least 6 months of experience as a Student Marketeer (formerly SMSU, Wing, or SBM).
• Proven ability to lead a project and motivate team members.
• Passion for the Brand and demonstrated ambassador of both Brand and Product knowledge.
• A desire to coach fellow Student Marketeers.
• Able to work flexible part-time hours, including some nights and weekends.
• University/college enrollment.
• Employees may be required to lift and or move up to 25 pounds or more as needed.

Responsibilities

• Support the Field Marketing Specialist (FMS) in driving brand image and product trial in the market.
• Assist the FMS and Student Marketeer (SM) efforts in the market.
• Support student marketeer tool management, planning, and in-field/on-campus execution.
• Support FMS planning efforts to build brand awareness, increase sales, and drive product trial.
• Provide feedback on campus & in-market activities.
• Act as a support in team recruitment, onboarding, training, and activations.
• Support the team in the field through demonstration of expert Brand and Product knowledge.
• Support FMS in motivating and inspiring SMs in the field and the office.
• Contribute to trial driving focuses designed to grow the user base.
• Assist the FMS in building activities in line with Regional + National priorities & strategy.
• Share ideas to innovate in bringing the World of Red Bull to life on campus.
• Support the process for sampling and university planning, scheduling, and feedback.
• Occasionally participate in National marketing planning or brainstorming sessions.
• Demonstrate the 8-step sampling technique in-field during SM missions.
• Provide in-field coaching to fellow Student Marketeers to support driving trial and bringing the brand to life.
• Support the FMS in ensuring Campus Sales Audits are complete and up to date in RBU.
• Demonstrate the Ace of Sales techniques in the field during SM Missions, showcasing the P.I.P.E. technique.
• Reinforce FMS guidance and deadlines around RBU portal, and provide feedback to ensure aligned & successful plans.
• Occasionally attend cross-functional or cell team meetings to collaborate with the sales team.
• Manage Student Marketeer Sampling & Seeding inventory and ordering.
• Coordinate regular Mini fleet maintenance and fuel card management.
• Support the FMS with any scheduling or coordination involved with warehouse management.
• Provide monthly analysis to FMS on the status of all branded assets.
• Share ideas with FMS for monthly team meetings, areas of opportunity, and coaching needs.
• Support training of new Student Marketeers.
• Collaborate with FMS to develop a market-level recruitment plan, with a campus-focused approach.
• Execute recruitment missions alongside fellow Student Marketeers.
• Support monthly training on execution standards, best practice sharing, and competitive trend analysis on campus.