Marketing Specialist Jobs

About The Position

Requirements

• Proven experience in email marketing and a strong track record of managing successful campaigns.
• Proficiency with email marketing tools such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar.
• Strong understanding of audience segmentation, automation, and deliverability best practices.
• Analytical ability to interpret data and optimize campaigns.
• Excellent copywriting and communication skills.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns at once.
• Computer with at least a 5th-generation Intel i5 processor or equivalent.
• At least 4 GB of computer memory/RAM.
• Windows 10 or Mac OSX operating system; Linux, Unix, and other operating systems are not accepted.
• Primary and backup internet connections on plans of at least 5.0 Mbps; the backup connection must be capable of serving as the primary connection.
• Noise-cancelling headset connected via USB.
• Webcam of at least 3 megapixels capable of 720p recording.

Nice To Haves

• Experience in both B2B and B2C marketing.
• Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
• Knowledge of SEO, content marketing, or digital advertising.
• Experience working in a fast-paced or startup environment.
• Basic design skills in Canva or similar.

Responsibilities

• Design, update, and maintain the company website and landing pages.
• Create web graphics, banners, and digital marketing assets.
• Manage website content and maintain branding and messaging consistency.
• Optimize website performance, responsiveness, and user experience.
• Support social media and marketing teams with visual and technical web requirements.
• Monitor website analytics and recommend improvements.
• Maintain website security, integrations, and user access permissions.
• Manage the company’s social media accounts on X, TikTok, Pinterest, YouTube, Instagram, and LinkedIn.
• Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
• Segment audiences for personalized and behavior-based campaigns.
• Manage email databases to maintain accuracy, list health, and deliverability.
• Conduct A/B testing on subject lines, content, and calls to action.
• Monitor and report email metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
• Ensure compliance with email regulations such as GDPR and CAN-SPAM.
• Align marketing strategies with business goals in collaboration with sales and marketing teams.
• Collaborate with designers and copywriters to produce compelling, on-brand email content.
• Provide insights and recommendations based on campaign performance data.
• Refine segmentation, personalization, and automation strategies.
• Stay current on email marketing best practices, industry trends, and emerging tools.
• Explore integrations with CRM, website, and paid marketing channels to improve results.

Benefits

• Competitive pay with performance-based rewards.
• Competitive salary plus commission package.
• Healthcare.
• One week of paid vacation.
• Additional incentives and bonuses.
• Overtime opportunities where applicable.
• Career growth and advancement opportunities.
• Recognition based on results rather than seniority.
• Opportunities to take on new projects.
• Permanent work-from-home jobs.
• Collaborative and supportive culture.