Business Development and Marketing Specialist - Litigation | Labor & Employment

Polsinelli•Raseborg, CO

13d•$90,000 - $120,000

About The Position

Polsinelli’s Marketing Department is seeking an experienced, proactive, and driven marketing and business development professional to support the firm’s Litigation and Labor and Employment Departments. The Business Development and Marketing Specialist will work collaboratively with the Departments’ Senior Department Marketing Manager, Department Chairs, and Practice Group Leaders.

Requirements

Bachelor’s degree.
At least 4 years of relevant marketing and/or business development experience in the legal or another professional services industry; experience at a full-service Am Law firm is preferred.
Drive toward excellence, strong professionalism, and ability to identify and understand marketplace trends.
Excellent project management skills, including identifying and recommending effective solutions and owning projects from start to completion.
Responsiveness to internal clients, diplomacy when answering questions or evaluating proposed ideas, and thorough feedback concerning project results or issues.
Strong verbal and written communication and presentation skills.
Proven ability to work with executives, including handling ambiguous or dynamic requests with a flexible working style.
Demonstrated client service excellence.

Nice To Haves

Marketing experience in Litigation and/or Labor & Employment law is strongly encouraged.
Interest in innovation and using AI applications within professional services.
Desired characteristics include being detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating.

Responsibilities

Develop a deep understanding of the Departments’ practice groups, attorneys, competition, and client base to inform opportunities to develop and expand client relationships and brand awareness.
Support the development and execution of business development initiatives, programs, events, activities, and strategies for the Departments and practice groups, independently and in partnership with the Senior Department Marketing Manager.
Support RFP and pitch response strategy and create materials, including drafting targeted content for tailored responses; monitor and maintain the proposal tracking database.
Ensure Department- and practice-specific marketing and external content is compelling, accurate, and current, including website pages, attorney biographies, pitch materials, and proposals.
Coordinate and support the development, execution, and follow-up of internal and client-facing events, including event proposals and budgets, logistics, targeted lists, invitations, and client communications, with support from the firm-wide events team.
Coordinate electronic communications, including eAlerts, blog posts, monthly department emails, and other communications.
Facilitate collaborative conversations among lawyers and within the Marketing Department to connect opportunities across the firm’s departments.
Collaborate with the firm’s PR team to advance profile-raising efforts in the market.
Coordinate and draft content for external survey, directory, award, and ranking submissions, such as Chambers and Legal 500, and collect matter descriptions, client permissions, and attorney references.
Monitor, track, and collaborate with attorneys on practice knowledge and experience management efforts using the firm’s Foundation database.
Monitor the use and updating of client contacts and client team activity information in the InterAction software system.
Assist with the marketing budget, including processing invoices and reconciling expenses.
Conduct research and competitive analysis of key practices and industries.
Perform other duties as assigned.