Marketing and Business Development Specialist

Frontier Psychiatry • Billings, MT

16h • $65,000 - $65,000 • Hybrid

About The Position

Frontier Psychiatry is expanding its marketing capabilities to support patient acquisition, referral engagement, and brand awareness across rural communities in Montana, Idaho, Alaska, and Nevada. The Marketing and Business Development Specialist will work closely with leadership to build a repeatable growth system connecting content, campaigns, and channels to patient growth. The company has published outcomes in JAMA Network Open showing 38% lower hospitalization rates and 18% fewer ER visits, an employee eNPS of 53, and a growing brand presence.

The role manages CRM and lifecycle marketing, executes campaigns and patient acquisition initiatives, oversees social media and content, creates branded marketing materials, supports business development outreach and events, and tracks performance to inform strategy. The position is hybrid, with 2–3 days per week in the office.

Requirements

• 2–5 years of experience in marketing, preferably in healthcare, health tech, or a mission-driven organization.
• Experience managing HubSpot or a comparable CRM platform.
• Strong writing and editing skills, including the ability to simplify complex topics.
• Experience managing brand social media accounts.
• Competence in basic graphic design for marketing materials.
• Familiarity with SEO and content marketing best practices.
• Comfort working in a fast-moving, ambiguous environment.
• Excellent time management and the ability to prioritize numerous tasks through completion.
• Ability to collaborate with all team members and strong communication skills.

Responsibilities

• Manage and optimize HubSpot CRM, including segmentation, workflows, and lead tracking.
• Build and maintain marketing automation supporting patient and referral journeys.
• Monitor performance and improve conversion across the marketing funnel.
• Plan and execute marketing campaigns from strategy through performance analysis.
• Support patient acquisition by scaling lead generation and self-referral channels.
• Optimize provider profiles on platforms such as Psychology Today, ZocDoc, and Google Business Profile.
• Coordinate and track direct mail and email campaigns.
• Manage Frontier’s LinkedIn, Facebook, Instagram, and YouTube presence.
• Plan, create, schedule, and analyze social media content.
• Support development and execution of a YouTube content strategy.
• Write and publish blogs, website content, and digital materials in clear, accessible language.
• Create marketing collateral, including one-pagers, presentations, and digital assets.
• Maintain brand consistency across channels and materials.
• Conduct business development outreach and meetings in Montana as needed.
• Plan conferences and manage event logistics; support event execution, materials, and follow-up.
• Coordinate with internal teams and external vendors on messaging and execution for webinars and video content.
• Track and report marketing performance metrics; identify trends, insights, and opportunities for improvement.
• Contribute to marketing strategy as Frontier expands into new markets.
• Collaborate across departments and communicate effectively.

Benefits

• 120 hours of paid vacation
• 40 hours of sick time
• Paid birthday off
• 9.5 paid holidays
• 401(k) with company match
• 100% employer-paid employee-only premiums for medical, dental, vision, and accidental insurance
• HSA plan option
• Stock options
• Company-provided equipment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed