Marketing and Communications Specialist (full or part time)

Crossroads Health•Mentor, OH
•Hybrid

About The Position

Crossroads Health is seeking a motivated and creative Marketing and Communications Specialist to elevate the organization's brand, engage its communities, and support its mission. The position develops compelling content, manages communications initiatives, coordinates outreach events, and strengthens relationships within the organization and throughout the community. The role may be full time or part time, with part-time candidates working a minimum of 32 hours per week, and offers a hybrid work schedule. Crossroads Health is a 501(c)(3) nonprofit serving Northeast Ohio from facilities in Mentor, Painesville, and Cleveland. Its services include behavioral health, integrated primary healthcare, early childhood services, housing support, and recovery programs, regardless of an individual's ability to pay. Its mission is to provide hope, healing, and healthcare to everyone.

Requirements

  • High school diploma or equivalent.
  • At least three years of experience working in a nonprofit environment, preferably as part of a development or communications team.
  • At least two years of graphic design experience using Adobe Creative Suite, such as Photoshop, InDesign, or Illustrator, or similar platforms.
  • At least three years of experience using Microsoft Office applications, Canva, and project management tools such as Asana.
  • Exceptional written and verbal communication skills, with the ability to create engaging and accessible content for social media, websites, newsletters, press releases, and other communications.
  • Experience designing social media graphics, marketing materials, presentations, publications, and other visual assets.
  • Working knowledge of marketing automation platforms, CRM systems, and digital marketing tools.
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.

Nice To Haves

  • Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.

Responsibilities

  • Develop, implement, and evaluate Crossroads Health's annual marketing and communications strategy.
  • Create and distribute content across digital, print, and social media platforms to drive audience engagement and measurable results.
  • Increase the visibility of Crossroads Health and key staff through media outreach, public relations, and community involvement.
  • Maintain consistent branding and messaging across communication channels.
  • Partner with Development, IT/IS, and organizational leadership to maintain and enhance the website, CRM, social media platforms, and marketing materials.
  • Support cross-functional initiatives that advance organizational goals and community impact.
  • Support fundraising and development efforts by incorporating a consistent philanthropic message across communication channels.
  • Manage the creation, distribution, and maintenance of marketing and communications materials, including newsletters, brochures, event marketing materials, website and social media content, email communications, and press releases.
  • Monitor, measure, and optimize the effectiveness of marketing and communications initiatives.
  • Analyze engagement metrics and campaign performance to guide future strategies.
  • Gather success stories, testimonials, outcomes data, and community impact metrics for grant applications, donor communications, reports, and marketing materials.
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