Marketing & Resident Experience Specialist - Village at Science Drive

American Campus Communities•Orlando, FL

About The Position

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and drive occupancy through strategic marketing, exceptional customer service, and leasing execution. The role combines marketing initiatives with leasing responsibilities, including prospective-resident appointments, lead follow-up, property tours, move-in coordination, room assignments, and roommate matching. The specialist also supports administrative tasks and maintains accurate leasing and resident records. The position contributes to resident engagement and retention by planning and implementing lease-up and renewal events, resident programs, and social media content. It executes traditional, digital, and social marketing strategies; audits property websites and digital listings; prepares required reports; and builds relationships with local businesses, community leaders, and university partners. The specialist monitors market trends and collaborates with the service team to help maintain the property and its curb appeal. The position may be subject to an on-call rotation.

Requirements

At least 2 years of experience in leasing, marketing, or sales.
Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence.
Strong communication and organizational skills.
Ability to perform the essential duties satisfactorily; reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Nice To Haves

Prior experience in the student housing industry.
Bachelor’s degree in marketing, business, or a similar field.
Social media experience.
Experience or interest in leasing, sales, marketing, hospitality, or customer service.

Responsibilities

Maximize revenue and drive occupancy through marketing efforts, customer service, and leasing execution.
Manage prospective-resident leasing activities, including appointments, leads, tours, show-room upkeep, and prospect and future-resident follow-up.
Conduct informative property tours, anticipate prospect needs, address objectives, and support closing the tour.
Maintain accurate prospect traffic and leasing data in required systems and platforms.
Complete move-in and move-out administrative requirements to company standards and assist with office administration, including package management.
Plan, prepare, and implement lease-up events, renewal events, and resident programs.
Execute sales and marketing strategies using traditional, digital, and social media to increase property traffic, maintain closing ratios, and meet occupancy and revenue budgets.
Create and post engaging social media content on approved company channels in accordance with company standards.
Audit property websites, digital channels, and listings for accuracy and visual standards.
Prepare and submit required reports to supervisors and support teams for approval and distribution as needed.
Coordinate room assignments and roommate matching when needed.
Build and maintain relationships with local businesses, community leaders, and university partners.
Stay knowledgeable about market trends, market performance, new construction in the area, and enrollment.
Work closely with the service team to help ensure the property is well-maintained and meets curb appeal standards.
Perform other duties as assigned by the manager.
Serve as an American Campus representative and liaison in all interactions.
Participate in an on-call rotation if required.