Marketing & Resident Experience Specialist - The Block

American Campus Communities•Austin, TX

6d•Onsite

About The Position

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and drive occupancy through strategic marketing, exceptional customer service, and leasing execution. The role combines marketing initiatives with leasing responsibilities, including conducting tours, coordinating move-ins, managing room assignments, and supporting resident engagement. The position contributes to a vibrant living environment and to high occupancy and retention rates. The specialist executes the leasing process for prospective residents, supports traditional and digital marketing, creates social media content, audits property websites and listings, and coordinates lease-up and renewal events and resident programs. The role also includes administrative and reporting duties, building relationships with local businesses and university partners, monitoring market trends, and partnering with the service team to maintain the property. The position may be subject to an on-call rotation.

Requirements

Two years of experience in leasing, marketing, or sales.
Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence.
Strong communication and organizational skills, as described for the ideal candidate.
Ability to perform the essential duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.
Compliance with the Photo, Video and Voice Recording Policy, which is a condition of employment.

Nice To Haves

Prior experience in the student housing industry.
Bachelor’s degree in marketing, business, or a similar field.
Social media experience.
Experience or interest in leasing, sales, marketing, hospitality, or customer service.

Responsibilities

Maximize revenue and drive occupancy through marketing efforts, customer service, and leasing execution.
Conduct leasing activities for prospective residents, including appointments, lead management, tours, showroom upkeep, and prospect and future-resident follow-up.
Give informative property tours, anticipate prospects’ needs, address objections, and support closing the tour.
Maintain accurate prospect traffic and leasing data in required systems and platforms.
Complete move-in and move-out administrative requirements to company standards.
Assist with office administration, including package management.
Plan, prepare, and implement lease-up events, renewal events, and resident programs.
Execute sales and marketing strategies using traditional, digital, and social marketing to increase property traffic, maintain closing ratios, and achieve occupancy and revenue budgets.
Create and post engaging, visually appealing social media content on approved company channels in accordance with company standards.
Audit property websites, digital channels, and listings for accuracy and visual standards.
Produce and submit required reports to the supervisor and support teams for approval and distribution as needed.
Coordinate room assignments and roommate matching when needed.
Build and maintain relationships with local businesses, community leaders, and university partners.
Remain knowledgeable about market trends, market performance, new construction, enrollment, and related developments.
Partner with the service team to maintain the property and meet curb appeal standards.
Represent and serve as a liaison for American Campus Communities in all interactions.
Perform other duties as assigned by the manager.