Marketing & Resident Experience Specialist - U Club on 28th

American Campus Communities•Boulder, CO

9d•Onsite

About The Position

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and drive occupancy through strategic marketing, exceptional customer service, and leasing execution. The role balances marketing initiatives with leasing responsibilities, including conducting tours, coordinating move-ins, managing room assignments, and supporting resident engagement. The specialist helps create an exceptional living experience while maintaining high occupancy and retention rates. The position supports leasing and marketing activities at U Club on 28th in Boulder, Colorado, and reports to the Resident Experience Manager. The role may be subject to an on-call rotation. Certain activities may be photographed or recorded for quality control or training, and compliance with the company's Photo, Video and Voice Recording Policy is a condition of employment.

Requirements

Two years of experience in leasing, marketing, or sales.
Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence.
Strong communication and organizational skills.
Ability to perform the essential duties satisfactorily, with reasonable accommodations available to enable individuals with disabilities to perform essential functions.

Nice To Haves

Prior experience in the student housing industry.
Bachelor’s degree in marketing, business, or a similar field.
Social media experience.
Experience or interest in leasing, sales, marketing, hospitality, or customer service.

Responsibilities

Maximize revenue and drive occupancy through marketing efforts, customer service, and leasing execution.
Execute the leasing process for prospective residents, including appointments, lead management, tours, maintaining showrooms, and prospect and future-resident follow-up.
Conduct informative property tours for prospective residents, anticipate their needs, address objections, and help close the tour.
Maintain accurate prospect traffic and leasing data in required systems and platforms; complete move-in and move-out administrative requirements to company standards.
Assist with office administrative tasks, including package management.
Plan, prepare, and implement lease-up events, renewal events, and resident programs, including athletic events, housing fairs, orientations, and open houses.
Execute sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy and revenue through traditional, digital, and social marketing.
Create and post engaging, visually appealing social media content on approved company channels in accordance with company standards.
Audit property websites, digital channels, and listings for accuracy and visual standards.
Produce and submit required reports to the supervisor and support teams for approval and distribution as needed.
Coordinate room assignments and roommate matching when needed.
Build and maintain relationships with local businesses, community leaders, and university partners.
Stay informed about market trends, market performance, new construction in the area, and enrollment.
Partner with the service team to help ensure the property is well-maintained and meets curb appeal standards.
Represent American Campus in interactions and contribute to maintaining the community, including picking up trash.
Perform other duties as assigned by the manager.