Marketing & Resident Experience Specialist - U Club Townhomes on Marion Pugh

American Campus Communities•College Station, TX

5h•Onsite

About The Position

American Campus Communities is seeking a proactive Marketing and Resident Experience Specialist to maximize revenue and occupancy through strategic marketing, leasing execution, customer service, and resident engagement. The role combines marketing initiatives with leasing responsibilities, including conducting tours, coordinating move-ins, managing room assignments, and supporting community events to promote a vibrant living environment and strong occupancy and retention. The specialist supports prospects and residents throughout the leasing process, maintains leasing data and digital marketing channels, and coordinates events and resident programs. The role also involves developing relationships with local businesses, community leaders, and university partners; monitoring market trends; and partnering with the service team to maintain the property and curb appeal. The position may be subject to an on-call rotation.

Requirements

Two years of experience in leasing, marketing, or sales.
Experience reading, analyzing, and interpreting general business correspondence and leasing documents.
Experience writing routine reports and correspondence.
Strong communication and organizational skills.
Ability to perform the essential duties satisfactorily; reasonable accommodations may be made for individuals with disabilities.

Nice To Haves

Prior experience in the student housing industry.
Bachelor’s degree in marketing, business, or a similar field.
Social media experience.
Experience or interest in leasing, sales, marketing, hospitality, or customer service, including leasing consultant or leasing specialist responsibilities.

Responsibilities

Maximize revenue and drive occupancy through marketing efforts, customer service, and leasing execution.
Execute the leasing process for prospective residents, including appointments, leads, tours, maintaining showrooms, and prospect and future-resident follow-up.
Conduct informative onsite property tours, anticipate prospects’ needs, address objections, and create value to help close the tour.
Maintain accurate and current prospect traffic and leasing data in required systems and platforms.
Complete administrative requirements for move-ins and move-outs to company standards.
Assist with office administrative tasks, including package management.
Coordinate the planning, preparation, and implementation of lease-up events, renewal events, and resident programs.
Execute sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy and revenue using traditional, digital, and social marketing.
Create and post engaging social media content for approved company channels in accordance with company standards.
Audit property websites, digital channels, and listings for accuracy and visual standards.
Produce and submit required reports to the supervisor and support teams for approval and distribution as needed.
Coordinate room assignments and roommate matching when needed.
Build and maintain relationships with local businesses, community leaders, and university partners.
Remain knowledgeable about market trends, market performance, new construction in the area, and enrollment.
Partner with the service team to ensure the property is well-maintained and meets curb appeal standards.
Serve as an American Campus representative and liaison in all interactions.
Perform other duties as assigned by the manager.