Email & SocMed Marketing Specialist - Full Remote

Jobs for Humanity•Miami Lakes, FL

13d•Remote

About The Position

Cube Care is seeking a detail-oriented, results-driven Email and Social Media Marketing Specialist to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and increase conversions. The role focuses on creating personalized customer journeys that contribute to revenue growth, using audience segmentation, automation, and performance data. The specialist will also maintain the company website and landing pages, create digital marketing assets, manage the company’s social media accounts, and collaborate with sales, marketing, design, and copywriting teams. This is described as a permanent work-from-home opportunity with opportunities for overtime where applicable, career growth, and advancement.

Requirements

Proven experience in email marketing and a strong track record of managing successful campaigns.
Proficiency with email marketing tools such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar.
Strong understanding of audience segmentation, automation, and deliverability best practices.
Analytical ability to interpret data and optimize campaigns.
Excellent copywriting and communication skills.
Highly organized and detail-oriented, with the ability to manage multiple campaigns at once.
Computer with at least a 5th-generation Intel i5 processor or equivalent.
At least 4 GB of computer memory/RAM.
Windows 10 or Mac OSX operating system; Linux, Unix, and other operating systems are not accepted.
Primary and backup internet connections on plans of at least 5.0 Mbps; the backup connection must be capable of serving as the primary connection.
Noise-cancelling headset connected via USB.
Webcam of at least 3 megapixels capable of 720p recording.

Nice To Haves

Experience in both B2B and B2C marketing.
Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
Knowledge of SEO, content marketing, or digital advertising.
Experience working in a fast-paced or startup environment.
Basic design skills in Canva or similar.

Responsibilities

Design, update, and maintain the company website and landing pages.
Create web graphics, banners, and digital marketing assets.
Manage website content and maintain branding and messaging consistency.
Optimize website performance, responsiveness, and user experience.
Support social media and marketing teams with visual and technical web requirements.
Monitor website analytics and recommend improvements.
Maintain website security, integrations, and user access permissions.
Manage the company’s social media accounts on X, TikTok, Pinterest, YouTube, Instagram, and LinkedIn.
Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
Segment audiences for personalized and behavior-based campaigns.
Manage email databases to maintain accuracy, list health, and deliverability.
Conduct A/B testing on subject lines, content, and calls to action.
Monitor and report email metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
Ensure compliance with email regulations such as GDPR and CAN-SPAM.
Align marketing strategies with business goals in collaboration with sales and marketing teams.
Collaborate with designers and copywriters to produce compelling, on-brand email content.
Provide insights and recommendations based on campaign performance data.
Refine segmentation, personalization, and automation strategies.
Stay current on email marketing best practices, industry trends, and emerging tools.
Explore integrations with CRM, website, and paid marketing channels to improve results.