Email & SocMed Marketing Specialist - Full Remote

Jobs for Humanity•Miami Lakes, FL

12d•Remote

About The Position

Cube Care is seeking a detail-oriented, results-driven Email and Social Media Marketing Specialist to develop, implement, and optimize email marketing strategies that drive engagement, nurture leads, and increase conversions. The role focuses on creating personalized customer journeys that contribute to revenue growth, combining analytical skills with creative marketing work. The specialist will also design and maintain the company website and landing pages, create digital marketing assets, manage website content and performance, and handle the company’s social media accounts. They will coordinate with sales, marketing, design, and copywriting teams, use campaign data to recommend improvements, and keep current with email marketing practices, trends, and tools. This is described as a permanent work-from-home position. Applicants must meet the stated computer, operating-system, internet, headset, and webcam requirements.

Requirements

Proven experience in email marketing and a strong track record of managing successful campaigns.
Proficiency with email marketing tools such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar platforms.
Strong understanding of audience segmentation, automation, and deliverability best practices.
Analytical ability to interpret data and optimize campaigns.
Excellent copywriting and communication skills.
Strong organization and attention to detail, with the ability to manage multiple campaigns at once.
Computer with at least a 5th-generation Intel i5 processor or equivalent.
At least 4 GB of computer memory/RAM.
Windows 10 or Mac OSX; Linux, Unix, and other operating systems do not meet the stated requirement.
Internet plan of at least 5.0 Mbps for both primary and backup connections; the backup must qualify as a backup connection.
Required noise-cancelling headset connected via USB.
Webcam of at least 3 megapixels capable of 720p recording.

Nice To Haves

Experience in both B2B and B2C marketing.
Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho.
Knowledge of SEO, content marketing, or digital advertising.
Experience working in a fast-paced or startup environment.
Basic design skills in Canva or similar.

Responsibilities

Design, update, and maintain the company website and landing pages.
Create web graphics, banners, and other digital marketing assets.
Manage website content and ensure consistency in branding and messaging.
Optimize website performance, responsiveness, and user experience.
Support social media and marketing teams with visual and technical web requirements.
Monitor website analytics and recommend improvements.
Maintain website security, integrations, and user access permissions.
Handle the company’s social media accounts on X, TikTok, Pinterest, YouTube, Instagram, and LinkedIn.
Plan, create, and execute email campaigns, including newsletters, promotions, and automated workflows.
Segment audiences for personalized and behavior-based campaigns.
Manage and maintain email databases for accuracy, list health, and deliverability.
Conduct A/B testing of subject lines, content, and calls to action.
Monitor and report on email metrics, including open rates, click-through rates, conversions, and unsubscribe rates.
Ensure compliance with email regulations, including GDPR and CAN-SPAM.
Work with sales and marketing teams to align strategies with business goals.
Collaborate with designers and copywriters to produce compelling, on-brand email content.
Provide insights and recommendations based on campaign performance data.
Refine segmentation, personalization, and automation strategies.
Stay current on email marketing best practices, industry trends, and emerging tools.
Explore integrations with CRM, website, and paid marketing channels to enhance results.