Email Marketing Specialist

University of Washington•Bothell, WA

21h•$82,008 - $86,268

About The Position

The Email Marketing Specialist provides technical expertise, best practices and production support for email marketing and event communications across UW Bothell Advancement. The role builds, tests, deploys and evaluates email campaigns and automated audience journeys using Microsoft Dynamics 365 Customer Insights – Journeys (CIJ) and related platforms. Working with campus partners, the specialist turns strategic objectives into technically sound campaigns, manages production workflows, conducts quality assurance and shares performance insights to support continuous improvement. The position also supports event communications through Cvent, helping colleagues build registration pages and manage attendee confirmation, reminder and post-event communications. The specialist establishes shared standards, improves workflows and uses performance data to strengthen the effectiveness and consistency of Advancement communications. The role is a full-time, permanent position.

Requirements

Bachelor’s degree in marketing, communications or a related field and three years of professional experience in email marketing, marketing automation or digital communications; equivalent education and/or experience may substitute where permitted.
Ability to work evening and weekend hours as necessary, sometimes on short or limited notice.
Access to regular and reliable transportation for local travel and willingness to travel when necessary.

Nice To Haves

Experience building, testing and deploying email campaigns using a marketing automation or enterprise email platform.
Working knowledge of HTML and CSS for email, including basic troubleshooting.
Experience with audience segmentation, automated communications and list management.
Experience analyzing email performance and translating findings into recommendations.
Strong project management skills and attention to detail.
Ability to communicate technical information clearly and collaborate effectively across teams.
Experience with Microsoft Dynamics 365 Customer Insights – Journeys, Cvent or similar email marketing, event registration and communication platforms.
Experience developing templates, documentation, training or platform standards.
Background supporting fundraising, alumni engagement, public outreach or nonprofit/higher education communications in a complex or decentralized organization.
Ability to lift or move 20 pounds regularly and up to 40 pounds occasionally for event setup and teardown.
During event setup and teardown or on event days, ability to stand continuously for four or more hours, walk continuously for four or more hours, and work more than a 10-hour day.

Responsibilities

Build, test, schedule and deploy email campaigns and automated journeys using Microsoft Dynamics 365 CIJ and other approved platforms.
Manage email production from intake through deployment, translating approved strategies, content and audience requirements into campaigns.
Create audience segments and personalized, multimodal communications in collaboration with campaign owners and Advancement data partners.
Conduct quality assurance testing, troubleshoot technical issues, and ensure campaigns are accurate, accessible and effective.
Advise partners on email structure, subject lines, calls to action and other practices that may improve performance.
Build and test Cvent registration pages and communication workflows.
Create and schedule event confirmations, reminders and post-event communications.
Translate event requirements into registration fields, audience logic and automated attendee communications.
Develop reusable templates and provide technical guidance and troubleshooting for event communications.
Collaborate with event leads on strategy, logistics, attendee management, content and approval.
Measure and report on email and audience performance, identify trends and opportunities, and develop and evaluate A/B tests.
Present performance insights as recommendations to improve engagement and effectiveness.
Serve as a subject matter expert for CIJ and Cvent communications; administer templates, subscription preferences, consent practices and platform standards.
Apply governance requirements and best practices for data use, privacy, accessibility and quality assurance.
Work with colleagues and central University partners to maintain brand-aligned, accessible email templates and shared workflows.
Advise UW Bothell Advancement on email marketing, automation and audience engagement; develop training, documentation and cross-training.
Participate in UW user groups and share relevant platform developments and best practices.
Provide consultation and selective production support to UW Bothell schools and units when aligned with institutional priorities and approved by leadership.
Maintain communications schedules and help identify scheduling conflicts and audience overlap concerns.
Support rollout of new marketing automation capabilities and perform other duties as assigned.