Email Marketing Specialist

Ultimate Jet Vacations

About The Position

Ultimate Jet Vacations (UJV) is a service-driven team that advises and supports luxury travel advisors worldwide, helping them grow their businesses and deliver five-star experiences to their clients. The Email Marketing Specialist will own the strategy, execution, and performance of UJV’s email programs in HubSpot, with the goal of generating at least USD 5 million annually through email. The role combines CRM expertise, data-driven optimization, and creative storytelling to grow the subscriber base, deepen engagement, and drive revenue. The specialist will own and evolve UJV’s HubSpot CRM ecosystem, develop audience segmentation and lifecycle strategies, and create campaigns and automated journeys that guide advisors from new leads to highly engaged, high-value partners. They will report on and optimize email performance, including engagement, conversions, pipeline contribution, and campaign ROI, and use AI-powered tools to improve targeting, messaging, efficiency, and insights. The position works closely with the Marketing team, designers, content creators, and Sales to shape engagement across the customer journey. It is suited to a creative, analytical, and accountable marketer comfortable building complex HubSpot workflows, writing effective campaign copy, and presenting performance results to stakeholders.

Requirements

  • Experience in the travel industry is required; luxury travel experience is ideally suited.
  • HubSpot Marketing Hub certification or demonstrable proficiency in all aspects of the platform; must be a system expert.
  • At least 3 years of email marketing experience with a proven record of success.
  • Track record of significantly expanding email subscriber lists, continually growing engagement rates, and delivering high-conversion campaigns and revenue growth.
  • Experience producing detailed reports showing profitability across platforms and campaigns.
  • Experience with email marketing automation tools and workflows.
  • Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
  • Excellent analytical and problem-solving abilities.
  • Impeccable written and verbal communication skills in English.
  • Creative mindset that produces high-performing, data-driven marketing.
  • High-performance mindset and drive in a results-oriented culture.

Nice To Haves

  • Experience in luxury travel or high-touch, high-ticket sales environments.
  • Strong background in inbound marketing methodology.
  • Experience integrating HubSpot with CRM data for end-to-end revenue attribution.
  • Working knowledge of HTML/CSS for custom email templates.
  • Familiarity with business intelligence tools such as Tableau or Power BI.

Responsibilities

  • Own and evolve UJV’s CRM ecosystem within HubSpot, including scalable segmentation and lifecycle strategies.
  • Improve audience targeting, engagement scoring, and database health to maximize conversion opportunities.
  • Build and execute email campaigns, including nurture flows, co-op campaigns, re-engagement sequences, and conversion-focused initiatives.
  • Develop segmentation based on advisor behavior, engagement history, booking trends, and destination interests.
  • Create scalable automated workflows, including onboarding journeys, nurture sequences, re-engagement campaigns, and conversion funnels.
  • Own email performance reporting and optimization, tracking engagement, conversion, pipeline contribution, and campaign ROI.
  • Test, iterate, and improve campaigns using performance insights and AI-powered tools for targeting, messaging, efficiency, and analysis.
  • Collaborate with the Marketing team, designers, content creators, and Sales on engagement across the customer journey.
  • Present performance results to stakeholders and take ownership of email revenue targets.
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