Marketing Specialist

Bernalillo County•Albuquerque, NM

13d

About The Position

The Marketing Specialist develops, implements, and manages strategic marketing, advertising, and public outreach initiatives to increase Bernalillo County brand awareness, strengthen constituent engagement, and support organizational growth and community impact. The role combines creative storytelling and data-driven decision-making to plan, execute, and evaluate marketing campaigns across digital, print, social media, and traditional communication channels. It promotes brand consistency, government transparency, accessibility, and public trust, and communicates County services, events, and objectives. The Specialist collaborates with County departments, communications teams, external partners, elected officials, vendors, advertising agencies, media-buying partners, and community organizations. The role also works with event staff on communication strategies that raise public awareness, encourage participation, and strengthen relationships between the County and its communities. The Specialist monitors campaign performance, evaluates effectiveness, and recommends improvements to engagement and return on public investment. The position requires a bachelor’s degree in a relevant field and two years of related experience, or an equivalent combination of education and experience. A master’s degree is preferred. Employment requires successful completion of a post-offer medical examination, adherence to County safety guidelines, completion of assigned FEMA training, and possession and maintenance of a valid New Mexico driver’s license. Most essential duties are performed indoors in a climate-controlled environment; evening meeting attendance may be required. The role works primarily alone, with groups or select teams at times.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
Two years of related work experience in marketing, advertising, campaign development, and implementation.
An equivalent combination of related education and/or experience may be considered.
Successful completion of a post-offer employment medical examination.
Adherence to all County safety guidelines.
Completion of all FEMA training assigned to the position.
Possession of a valid New Mexico driver’s license by the date of hire and maintenance of a valid license while employed.

Nice To Haves

Master’s degree preferred.

Responsibilities

Develop and execute comprehensive marketing plans aligned with organizational goals and objectives.
Increase brand awareness and visibility through strategic marketing and advertising initiatives, including paid and earned media.
Develop promotional strategies and campaigns supporting County messaging, branding, and public services.
Maintain brand identity, messaging, positioning, integrity, and consistency across marketing channels, materials, communications, and customer touchpoints.
Lead the Bernalillo County Brand Committee and provide guidance on brand strategy, visual identity, messaging consistency, and compliance with brand standards.
Identify target audiences, market opportunities, and emerging trends to support brand awareness and countywide campaign growth.
Build and maintain relationships with internal and external stakeholders; understand internal clients’ goals, audiences, and marketing objectives to develop effective solutions.
Plan, develop, implement, and manage integrated campaigns across digital, social media, email, outdoor, print, web, and other media.
Coordinate with County communications teams to develop advertising campaigns and promotional materials.
Develop campaigns that increase constituent engagement and deliver measurable results.
Prepare campaign briefs, proposals, presentations, and performance reports.
Coordinate campaign calendars, timelines, budgets, deliverables, and project schedules; manage multiple projects while meeting deadlines and quality standards.
Conduct market research and competitive analysis to identify trends, demographic shifts, opportunities, and emerging needs.
Analyze consumer behavior and audience insights to improve campaign effectiveness and expand reach.
Use data-driven insights to refine marketing strategies, optimize channel performance, and strengthen customer engagement.
Monitor industry trends, market developments, and emerging marketing technologies for new opportunities.
Monitor and analyze campaign performance, KPIs, conversion rates, engagement metrics, and ROI for public funds; recommend campaign optimization and continuous improvement.
Establish and manage marketing and advertising budgets, resources, timelines, and deliverables.
Coordinate with departments, vendors, agencies, and media-buying partners to plan, place, and distribute campaigns across channels while monitoring expenditures and staying within approved budgets.
Oversee vendor relationships, resource allocation, and project schedules to support timely completion of marketing initiatives.