Digital Marketing Specialist
About The Position
As a member of the eCommerce team, the Digital Marketing Specialist supports paid media activations for RISE Dispensaries. The role writes briefs, builds reports, and helps move campaigns across programmatic channels—including display, native, CTV, and OLV—paid social, and paid search from creative ideation and development through launch and optimization. The Specialist collaborates with the Digital Marketing Manager, market leaders, the creative team, agency partners, and compliance to turn market insights into sales-driving campaigns within the cannabis industry's regulatory framework. Exceptional attention to detail and a proactive, collaborative approach are essential.
Requirements
- At least 3 years of hands-on digital marketing experience, with proven success managing paid social, paid search, and programmatic campaigns.
- Exceptional attention to detail and a track record of producing accurate, error-free briefs, reports, and campaign materials.
- Proficiency with digital marketing tools and platforms, such as Google/Bing Search Ads, Meta/Instagram Ads, DSPs such as StackAdapt, and Mixpanel.
- Strong analytical skills, advanced Excel proficiency, and experience in reporting and data analysis.
- Excellent communication and teamwork abilities.
- Experience and comfort leveraging AI tools to improve efficiency in recurring responsibilities, including reporting, data analytics, and insight generation.
- Initiative and ability to adapt quickly in a fast-paced, evolving industry.
- Must pass all required background checks.
- Must be and remain compliant with all legal or company regulations for working in the industry.
- Must be a minimum of 21 years of age.
Nice To Haves
- Bachelor's degree in marketing, business, or a related field; preferred but not required.
- Experience in an agency environment is preferred.
Responsibilities
- Serve as a programmatic subject matter expert, advising on buying strategies, creative, data integration, measurement, and optimizations to maximize campaign performance.
- Monitor, analyze, and report campaign performance against KPIs such as revenue, ROAS, CPA, and CVR.
- Use advanced Excel skills to create recurring reports and dashboards that provide clear insights and inform strategic decisions and campaign optimizations.
- Build and maintain the campaign briefing document in Excel.
- Partner with the creative team to gather approved assets and brief the agency on creative, timing, UTMs, and campaign details before each launch, ensuring accuracy, compliance, and on-time delivery.
- Write clear, compliance-informed creative briefs for ad assets and partner with creative teams through delivery.
- Attend market meetings and translate insights into campaign creative, targeting, messaging, and strategy.
- Build and maintain relationships with digital media vendors and platforms.
- Ensure compliance with cannabis industry regulations in all digital marketing activities.
- Stay informed about industry trends, competitor strategies, and digital marketing advancements.
Benefits
- Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
