Marketing Specialist II

Jewelers Mutual Group•Neenah, WI

About The Position

The Marketing Specialist II leads and executes cross-functional marketing initiatives that support enterprise growth and operational excellence. The role manages complex, integrated, multi-channel campaigns; evaluates marketing performance; and develops insights and recommendations for continuous improvement. It serves as a strategic liaison across Marketing, Sales, Product, Underwriting, and other enterprise teams, translating business needs into marketing deliverables and supporting sales efforts, policyholder and industry education, and prospect awareness of Jewelers Mutual. The position also helps drive strategic alignment, mentors Marketing Specialists and interns, and may lead projects during high-priority execution or when team capacity is constrained.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
At least 4 years of marketing experience, with a demonstrated track record of increasing responsibility and impact.
Proven experience managing integrated marketing campaigns and complex projects across cross-functional teams.
Excellent project management and organizational skills.
Excellent written and verbal communication skills.
Strong analytical mindset and ability to interpret marketing performance metrics.
Comfort navigating ambiguity and adapting to shifting priorities.
Understanding of marketing automation and customer lifecycle marketing.
Experience with marketing automation tools such as HubSpot or Salesforce.
Attention to detail.
Ability to work independently and collaboratively.
Ability to consistently meet project objectives and deadlines.
Understanding of insurance terms and concepts.
Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Experience with marketing automation tools, campaign performance systems, and project management systems such as Workfront, Monday.com, or similar.
Ability to become proficient with internal systems, including CMS, CRM, and analytics platforms.

Nice To Haves

Property/casualty insurance background and jewelry industry experience.
Familiarity with social media management tools.

Responsibilities

Lead the planning, execution, and optimization of multi-channel marketing campaigns in partnership with business units.
Develop integrated campaign strategies aligned with organizational objectives and customer segments.
Track and report campaign KPIs, evaluate performance, identify insights, and recommend improvements.
Serve as a strategic liaison between Marketing and stakeholders including Sales, Product, Underwriting, and other enterprise teams.
Translate business needs into marketing deliverables and collaborate on content development, lead generation, and sales enablement tools.
Oversee marketing content development, including email campaigns, social media, video scripts, educational resources, sales presentations, and blogs.
Lead the creation of long-form content to drive engagement and brand credibility.
Support social media planning and content execution across platforms to drive awareness and engagement.
Ensure brand consistency across marketing materials and touchpoints.
Optimize marketing processes and project requests using project management tools and software.
Assist with marketing support for industry events and tradeshows, including promotion, onsite branding, and post-event follow-up.
Manage campaign calendars and coordinate timelines to meet project milestones across teams.
Identify process gaps, propose solutions, and implement best practices to improve marketing execution.
Analyze marketing performance data and derive actionable insights to support decision-making and resource allocation.
Recommend refinements to targeting, creative, and messaging strategies across marketing channels.
Act as a resource and mentor to Marketing Specialists and interns, guiding prioritization and best practices.
Lead projects or initiatives during high-priority execution or team bandwidth constraints.