Marketing Specialist II

Redwood Credit Union • Napa, CA

1d • $39 - $52

About The Position

Redwood Credit Union is seeking a Marketing Specialist II to lead the planning, execution, and optimization of multichannel marketing campaigns for the Credit Union and its subsidiary, RCUSG. The role supports brand visibility, Member engagement, and business growth by combining creative thinking with analytical insights. The Specialist works closely with the Assistant Marketing Manager and cross-functional teams, stakeholders, agencies, vendors, and other internal and external resources.

The position develops marketing plans and campaign materials, conducts market and competitive research, plans and purchases media after required approvals, and uses campaign data to measure and improve results. It also supports brand consistency, internal initiatives, annual marketing planning and budgeting, quality control and proofreading, and special events. The work includes protecting Members’ confidential data and providing service to Members, Officials, management, staff, vendors, and community contacts.

The ideal candidate has education and experience equivalent to a bachelor’s degree in business, marketing, or a related field, and at least three years of experience with marketing campaigns and comprehensive marketing program planning. Campaign execution, monitoring, and reporting experience are required. Financial institution or credit union marketing experience is strongly preferred, and Spanish language skills are a plus. The stated base starting range is $39.00 to $52.00 per hour, commensurate with experience.

Requirements

• Relevant experience and knowledge of current marketing techniques, practices, and campaign management.
• Knowledge of marketing principles, practices, rules, regulations, product guidelines, and compliance requirements.
• Knowledge of list management and lead generation techniques.
• Experience with online and offline marketing channels, including print, radio, broadcast, web, and SEO/SEM.
• Knowledge of diverse media and experience with media evaluation and buying or placement.
• Ability to plan and execute multistep campaigns, projects, and events.
• Member-focused and service-driven, with demonstrated marketing program management and implementation experience.
• Ability to lead and work with cross-functional teams.
• Experience working with advertising agencies and vendor partners.
• Ability to prioritize, multitask, oversee projects, and meet deadlines.
• Proficiency with Word, Excel, and PowerPoint, and strong knowledge of website and online tools and resources.
• Strong verbal and written communication skills, including grammar and punctuation.
• Ability to work as a team player and establish and maintain effective working relationships with diverse people.
• Education and experience equivalent to a bachelor’s degree in business, marketing, or a closely related field.
• At least three years of experience with marketing campaigns and comprehensive marketing program planning.
• Experience executing, monitoring, and reporting on marketing campaigns.

Nice To Haves

• Experience with Salesforce Marketing Cloud or other marketing automation systems.
• Financial institution marketing and/or credit union industry experience.
• Ability to speak and write Spanish.

Responsibilities

• Create and implement marketing campaigns for Redwood Credit Union and its subsidiary, RCUSG.
• Conduct marketing and competitive research and analysis.
• Prepare detailed marketing program descriptions and strategic plans.
• Set campaign goals, identify and segment target audiences, and coordinate with the Market Data Analytics team to obtain relevant data files.
• Work with stakeholders, agencies, and internal and external resources to develop marketing materials, execute campaigns, and monitor and report results.
• Use marketing channels including digital ads, SEM/SEO, email, direct mail, print advertising, broadcast, social media, newsletters, statement inserts, brochures, Member testimonials, and other tactics.
• Plan, organize, negotiate, and purchase media after the plan is approved and required contracts are signed by the Marketing Manager, VP, or SVP.
• Monitor competitors and industry practices, identify new ideas, and adapt marketing strategies to market changes.
• Collaborate with the Market Data Analytics team on conversion tracking and data-informed targeting while protecting Members’ confidential data.
• Analyze campaign results and refine future projects to improve response rates and efficiency.
• Maintain and enhance the Redwood Credit Union brand and ensure consistent use of names, logos, and other brand representations.
• Provide marketing expertise and support to internal groups and committees on initiatives, projects, and new program rollouts.
• Participate in developing the annual marketing plan and budget.
• Establish campaign KPIs and provide reports on performance, goals, and insights.
• Build and maintain relationships with internal teams, external agencies, and vendors to align and execute marketing initiatives.
• Perform quality control, proofreading, and other marketing support tasks as requested.
• Provide service to Members, Officials, management, staff, vendors, and community contacts.
• Manage or coordinate special events as needed, including the Annual Membership Meeting, branch events, and other Member and community events.

Benefits

• Competitive medical, dental, and vision insurance and mental health offerings.
• Employee performance incentive plan.
• Merit increases based on performance.
• 401(k) program with employer match.
• Competitive paid time off accrual, 11 paid company holidays, and the employee’s birthday off.
• Discounts on RCU collateral auto loans, recreational or boat loans, Visa and line-of-credit loans.
• Zero-interest loans for eligible immigration-related expenses, naturalization expenses, and garment, fitness, or home office equipment expenses.
• 100% financing for employee-purchased homes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level