Marketing Operations Analytics Specialist II

FIRSTLIGHT FEDERAL CREDIT UNION • El Paso, TX

2d • $28 - $35 • Onsite

About The Position

The Marketing Operations Analytics Specialist II manages marketing workflows, data, and performance reporting to improve marketing effectiveness. With moderate supervision, the role builds campaign audience lists using Business Intelligence (BI), Marketing Customer Information File (MCIF), Customer Relationship Management (CRM), and core data; maintains dashboards; measures campaign results and return on investment (ROI); manages marketing project workflows; and supports budget tracking.

Requirements

• Bachelor’s degree in marketing, business, finance, statistics, data analytics, or a related field, or an equivalent combination of education and experience.
• Google Analytics certification is required.
• Three years of marketing operations, analytics, reporting, or database marketing experience.

Nice To Haves

• MBA or advanced analytics coursework.
• Financial institution experience.

Responsibilities

• Build campaign audience lists using BI, MCIF, CRM, and core data.
• Maintain dashboards.
• Measure campaign results and return on investment (ROI).
• Manage marketing project workflows.
• Support budget tracking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level