Specialist, Marketing Analytics

Nationwide•Columbus, OH

1d•$88,000 - $132,000•Hybrid

About The Position

The Specialist, Marketing Analytics supports and enhances email marketing measurement and analytics, helping marketing teams use data to make informed decisions and improve campaign performance. The role partners with Marketing Managers and Marketing Integration teams to develop reporting, dashboards, analyses, and optimization recommendations. It may also support additional marketing channels and cross-functional teams as business needs evolve. The position develops and supports marketing information capabilities and insights for production or internal business partners. Work may include business and data analytics projects, developing and maintaining intermediate statistical models, gathering and analyzing data, interpreting results, defining requirements for analytical solutions, and helping implement insights into marketing decisions. The Specialist may participate in projects through initiation, scoping, design, development, execution, and implementation, and document business rules, cases, requirements, and implementation strategies for improvements to customer information and decision-making. This is an individual-contributor role reporting to a Director or Manager. It is hybrid and based in Columbus, Ohio; candidates located near a Nationwide campus collaborate in the office two days per week. Current Nationwide Remote Associates may be considered. The work environment is a normal office environment, with extended and non-standard work hours based on project and customer needs. The position is exempt from overtime eligibility.

Requirements

Typically five or more years of related experience with analytic techniques, statistical methodologies, statistical software, and data analysis.
Experience solving problems in a business environment and working with large customer and/or prospect databases.
Experience working with product, geographic, and demographic data to identify trends and opportunities.
Strong presentation and communication skills, including the ability to translate data into clear business insights.
Experience working with marketing and customer data across platforms such as Salesforce, Databricks, Teradata, or similar systems.
Knowledge of statistical methods, including test design and statistical significance.
Experience with data visualization and reporting tools; Power BI is preferred.
Ability to work across teams, manage multiple priorities, and influence decisions through insight and collaboration.
Strong knowledge of the analytic lifecycle, business intelligence, database warehousing applications, SQL, and qualitative and quantitative research methodologies.
Proven problem-solving, analytical, research, and quantitative analysis skills, including techniques such as regression, decision trees, and multivariate analysis.
Good verbal and written communication skills.
Proficiency in developing ad hoc queries using SQL.
Comprehension of the Agile methodology framework.
Regularly and consistently demonstrate Nationwide Values.
Undergraduate studies; post-graduate studies preferred.

Nice To Haves

Post-graduate studies.
Experience with Power BI.

Responsibilities

Provide end-to-end support for email marketing measurement and analytics, including process development, data collection, campaign classification, reporting, visualization, analysis, and optimization recommendations.
Partner with Marketing Managers and Marketing Integration teams to deliver data-driven insights that improve campaign performance.
Build reports, dashboards, and data visualizations to help stakeholders understand results, trends, and opportunities.
Evaluate marketing effectiveness and identify actions that can improve outcomes.
Support additional marketing channels and cross-functional teams as business needs evolve.
Assist with multiple projects involving business and data analysis to drive business objectives.
Participate in project workstreams that execute analytics and deliver analytic and operational capabilities and solutions.
Help develop understanding of business processes and identify critical business metrics and information requirements for decision-making.
Document subject-matter experts’ efforts and assist with business alignment and scoping sessions.
Gather, analyze, and interpret data to support business, customer, and financial objectives; identify ways to combine data to improve processes and outcomes.
Help build or improve statistical models, define requirements for machine-learning models, implement testing strategies, and assist with putting final models into production.
Interpret statistical and analytical results and create feedback loops to improve analyses.
Help design and implement qualitative and quantitative research projects and methodologies to measure consumer perceptions and satisfaction.
Help drive marketing action and results through interpretation and application of data and research findings.
Help facilitate business implementation planning sessions and, when needed, post-implementation checkpoints with business units.
Work with the leader to influence change and gain support from leadership and key partners for new processes and methods.
Assist with developing governance, documentation, and training for new processes.
May perform other responsibilities as assigned.

Benefits

Medical, dental, and vision coverage
Life insurance
Short- and long-term disability coverage
Paid time off, with newly hired associates receiving a minimum of 18 days per full calendar year, prorated quarterly based on hire date
Nine paid holidays
Eight hours of Lifetime paid time off
Eight hours of Unity Day paid time off
401(k) with company match
Company-paid pension plan
Business casual attire