Specialist, Marketing Analytics

Nationwide•Columbus, OH

1d•$88,000 - $132,000•Hybrid

About The Position

Nationwide is seeking a strategic, analytically strong marketing professional to support and enhance its email marketing efforts. This role is ideal for someone who brings a blend of data fluency, business insight, communication skills, and a passion for turning complex information into clear, actionable recommendations. The individual will serve as a trusted thought partner to multiple marketing teams, helping them make smarter, faster decisions through data, reporting, analysis, and performance optimization. The ideal candidate combines analytical depth with strong business partnership skills and is energized by using data to improve marketing performance at scale. The role involves developing and supporting marketing information capabilities and insights for production or internal business partners, including business and data analytics projects, development and maintenance of intermediate statistical models and related analyzes. It also includes developing business understanding for analytics projects, obtaining and leading data, performing analyses, interpreting results, outlining requirements for analytical solutions, providing insights to internal clients, and helping implement insights into marketing decisions. The role may also work on projects through various delivery cycles from initiation to implementation, documenting business rules, requirements, and strategy for improvements to customer information and decision making.

Requirements

Strong presentation and communication skills, with the ability to translate data into clear business insights
Experience working with marketing and customer data across platforms such as Salesforce, Databricks, Teradata, or similar systems
Knowledge of statistical methods, including test design and statistical significance
Experience with data visualization and reporting tools, preferably Power BI
Ability to work across teams, manage multiple priorities, and influence decisions through insight and collaboration
Undergraduate studies with post graduate studies preferred.
Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis.
Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.
Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies.
Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc.
Good verbal and written communication skills.
Proficiency in developing ad hoc queries using SQL.
Comprehension of Agile methodology framework.

Responsibilities

Provide end-to-end support for email marketing measurement and analytics, including process development, data collection, campaign classification, reporting, visualization, analysis, and optimization recommendations
Partner closely with Marketing Managers and Marketing Integration teams to deliver data-driven insights that improve campaign performance
Build reports and dashboards that help stakeholders understand results, trends, and opportunities
Apply analytical rigor to evaluate marketing effectiveness and identify actions that can improve outcomes
Support additional marketing channels and cross-functional teams as business needs evolve
Assists with multiple projects to develop business and data analysis to drive business objectives.
Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
Builds data visualization to support business needs.
Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
Helps drive marketing action and results through the interpretation and application of data and research findings.
Helps facilitate business implementation planning sessions.
May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods
Assists with developing governance, documentation and training around new processes.
May perform other responsibilities as assigned.