Senior Marketing Analytics Specialist

Prequel Solutions • Pittsburgh, PA

19h • Remote

About The Position

This hands-on role connects campaign and customer data to business results, helping marketing leadership understand what is working and where to invest. Reporting to the Marketing & Brand Manager, the specialist builds reporting, guides performance improvements, and collaborates with an established team of customer insights analysts. The role has no direct reports.

The specialist analyzes performance across digital advertising, email, direct mail, branch, and community marketing; connects data across campaigns, channels, and customer segments; and develops Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI, and customer lifetime value. The role translates findings into recommendations on budget allocation, targeting, messaging, and channel mix, and supports segmentation, campaign testing, retention, and cross-sell analysis.

The position presents insights to marketing leadership, executives, and finance partners, and partners with analysts, IT, agencies, and vendors to improve tracking, data accuracy, and reporting. It offers an opportunity to shape the marketing measurement approach, build reporting capabilities, and directly influence business decisions in a collaborative environment. Remote work is available within the listed states, with quarterly in-person meetings.

Requirements

• 4+ years of experience in marketing analytics, performance measurement, or a related data-focused marketing role.
• Hands-on Power BI experience and working knowledge of SQL.
• Demonstrated ability to turn analysis into business recommendations and measurable results.
• Strong communication skills, including presenting findings to non-technical and executive audiences.
• Experience combining data from multiple systems and working collaboratively across teams.

Nice To Haves

• Banking or financial services experience is preferred; strong candidates from other industries will be considered.
• Google Analytics, CRM, and marketing automation experience are helpful.
• Klaviyo familiarity is a plus.

Responsibilities

• Analyze performance across digital advertising, email, direct mail, branch, and community marketing.
• Connect data across campaigns, channels, and customer segments to assess marketing effectiveness.
• Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI, and customer lifetime value.
• Translate findings into clear recommendations on budget allocation, targeting, messaging, and channel mix.
• Support customer segmentation, campaign testing, retention, and cross-sell analysis.
• Present insights to marketing leadership, executives, and finance partners.
• Partner with analysts, IT, agencies, and vendors to improve tracking, data accuracy, and reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed