Marketing Specialist II

Gilbane Building Company•Detroit, MI

6h•$75,000 - $95,000•Onsite

About The Position

Gilbane is seeking a Marketing Specialist II to lead marketing support for a business or work as part of a team supporting a division. The role develops sales, marketing, and communications deliverables and begins supporting strategic sales pursuits. It is based primarily in the Detroit, Michigan office. The position leads the creation of client qualifications, proposals, presentations, and communications, while supporting campaigns, branded content, awards, speaking submissions, and local events. It also involves research and data management, organizing digital assets, building relationships with operations teams, and visiting jobsites to gather photography and stories for future content. The role collaborates with cross-functional teams and manages multiple deliverables concurrently. Gilbane offers training through Gilbane University and opportunities to develop leadership, technical, and industry skills. The position’s pay range in Detroit is $75,000–$95,000, plus benefits and a retirement program. Applicants who receive an offer must pass a pre-employment substance abuse test.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or a related field, or an equivalent combination of education and experience.
3–5 years of relevant experience in marketing and/or the AEC industry.
Intermediate knowledge and skills in Adobe Creative Suite, PowerPoint, Canva, Unanet, and photography.
Strong time-management, organization, communication, teamwork, writing, and critical-thinking skills.
Intermediate knowledge of Gilbane services.
Beginner knowledge of construction management and the construction industry.
Intermediate knowledge of marketing, internal and external communications, presentations, and proposals.

Responsibilities

Lead the development and production of client qualifications, proposals, and presentations, ensuring quality, creativity, and compliance with client deadlines.
Develop compelling stories about clients, projects, people, and Gilbane, and incorporate relevant differentiators into deliverables tailored to each client.
Ensure external content and client deliverables align with Gilbane’s brand standards and messaging guidelines.
Participate in presell meetings and local strategic brainstorming.
Support the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local events to increase market visibility.
Lead internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and other digital-channel content.
Organize and maintain digital assets, ensuring photos, graphics, and media are approved, categorized, and searchable.
Lead data maintenance and research on projects, team members, and market sectors using data management systems.
Coordinate and organize project and team-member information to maintain data integrity.
Research market sectors to understand clients, their priorities, and key trends.
Support the close-out process for sales and marketing deliverables.
Develop intermediate knowledge of the AEC industry and Gilbane’s capabilities across sectors locally and nationally.
Build local relationships with operations teams to support storytelling and identify project value adds.
Visit jobsites regularly to strengthen operational partnerships, take photos, and interview project teams; organize and catalog content for future use.
Collaborate with cross-functional teams to deliver high-quality external content and client deliverables through clear communication and mutual support.
Lead multiple deliverables concurrently and manage competing tasks.
Participate in professional or community organizations.