Marketing Specialist

H Mart•Lyndhurst, NJ

13d•$62,900 - $92,600

About The Position

The Marketing Specialist leads the lifecycle of in-store, grand opening, and external booth events, from conceptualization through post-event reporting. The role executes local activations and community-festival advertising, develops product-focused promotions with the purchasing team, and builds full-funnel marketing strategies for product launches. It also manages Google and Meta ad campaigns, analyzes performance metrics, conducts competitor research, oversees marketing budgets with a focus on return on investment, and works closely with store managers to support collaboration and accountability. Travel to store locations may be needed for on-site support and research.

Requirements

3–5 years of proven marketing experience.
A strong portfolio of successfully managed events and digital campaigns.
Hands-on experience with Google Ads Manager and Meta Business Suite.
Ability to set up tracking, analyze metrics such as CTR, ROAS, and CPA, and provide data-led reports.
Ability to create professional proposals and marketing plans from a blank canvas.
Demonstrated ability to own projects from start to finish with minimal supervision.
Proactive attitude, excellent communication skills, and ability to collaborate with cross-functional teams.
Willingness to travel to various store locations as needed.

Nice To Haves

Bilingual proficiency in Korean and English.

Responsibilities

Lead in-store, grand opening, and external booth events from conceptualization to post-event reporting.
Execute local activations and advertising placements at community festivals to increase brand visibility and customer acquisition.
Collaborate with the purchasing team on product-focused promotions that drive sales and store traffic.
Build full-funnel, 360-degree marketing strategies for product launches.
Execute and optimize Google and Meta advertising campaigns.
Analyze KPIs and use insights to improve targeting and creative strategies.
Conduct competitor research and implement marketing activities across channels.
Manage the marketing budget, optimize resource allocation, and track program performance and ROI.
Build relationships with store managers, providing guidance and fostering collaboration and accountability.
Travel to store locations as needed for on-site support and research.

Benefits

Health insurance, dental insurance, and vision insurance per company policy.
Employee Assistance Program (EAP) per company policy.
401(k) retirement plan with up to 5% employer match per company policy.
Life insurance and accidental death and dismemberment (AD&D) coverage per company policy.
Business Travel Accident (BTA) insurance.
Company-provided lunch.
Paid time off (PTO) and paid holidays per company policy.
Celebration and condolence benefits per company policy.
Smart Card rewards: earn an additional 4 points beyond the standard $1 = 1 point.
Holiday gift certificates per company policy.
Flexible Spending Account (FSA) per company policy.
Dependent Care Flexible Spending Account (DCFSA) per company policy.