Digital Marketing Specialist

Capriotti's Support Center•Las Vegas, NV

13d•$1 - $500

About The Position

The Digital Marketing Specialist runs and improves Capriotti’s owned-channel marketing across email, SMS, app, and push, and supports menu and offer performance on third-party delivery platforms. This hands-on role builds and deploys campaigns, performs quality assurance, tracks results, and uses findings to improve marketing performance. The specialist owns the promotional calendar and campaign execution, translates business goals into offer and testing recommendations, and helps launch a new rewards program. The role also manages audience segmentation, triggers, suppression logic, frequency caps, targeting, tracking links, and personalization. It monitors campaign and delivery-platform performance and works with stakeholders and vendors to implement changes, validate results, and troubleshoot issues. The position is based in the Marketing Department in Las Vegas, Nevada. Capriotti’s describes its culture as aspiring to be extraordinary and offers the opportunity to own campaigns, contribute to senior-leadership insights, help launch a rewards program, and develop experience across CRM, loyalty, and third-party delivery.

Requirements

At least 2 years of experience in digital or CRM marketing.
Hands-on campaign execution experience.
Strong quality-assurance discipline and attention to detail, including offers, targeting, links, and tracking.
Comfort with performance reporting and turning data into action.

Nice To Haves

Experience in quick-service restaurants (QSR), retail, or franchising.
Exposure to third-party delivery.

Responsibilities

Run the owned-channel promotional calendar across email, SMS, app, and push.
Translate business goals—including traffic, same-store sales, loyalty growth, catering, and limited-time offers—into offer and testing recommendations.
Help launch the new rewards program, including member journeys, offer strategy, launch campaigns, and post-launch performance tracking.
Build and manage segmentation strategies for new and returning customers, high-value and lapsed customers, catering prospects, loyalty tiers, and geographic or store cohorts.
Maintain triggers, suppression logic, and frequency caps to protect deliverability and reduce customer fatigue.
Build, quality-check, schedule, and deploy owned-channel campaigns; manage targeting, UTMs and links, and personalization setup.
Monitor and report engagement, conversion rate, revenue, average order value, efficiency/ROAS, unsubscribes, and complaints; document optimization steps.
Support third-party delivery merchandising and offer strategy, including featured items, bundles, add-ons, upsells, and category placement.
Track third-party delivery attach rate, average-order-value lift, conversion impact, and redemption and profitability.
Partner with stakeholders and vendors to implement changes, validate results, and troubleshoot quickly.