Marketing Specialist Jobs

About The Position

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Strong writing skills.
• Self-motivated and disciplined in managing time and juggling several projects at once.
• Comfortable reading campaign metrics, working in spreadsheets, and drawing conclusions from data.
• Clear communicator who works well with sales, product, and technical experts.
• Curious and quick to learn, including technical subjects.

Nice To Haves

• 1 to 3 years of marketing experience; internships, agency work, freelance projects, and student roles count.
• Experience with HubSpot or a similar marketing automation platform.
• Experience using AI tools to make marketing work more efficient.
• Experience with design tools such as Canva, Figma, or Adobe.
• Experience with a website CMS such as WordPress.
• Exposure to B2B or software marketing.
• Interest in market research, statistics, or survey design.
• Familiarity with conjoint analysis or MaxDiff.

Responsibilities

• Build and send email campaigns, newsletters, and event invitations in HubSpot; manage lists, segments, and simple automated sequences; track and report on opens, clicks, and conversions.
• Work with research experts to write and edit content for the website, blog, LinkedIn, and email, translating their expertise into accessible content; use AI tools efficiently while maintaining quality.
• Coordinate webinars, free trainings, and industry conference sponsorships, including event promotion, logistics, and follow-up to generate and track leads and conversions.
• Keep the website current, build landing pages, and apply basic SEO practices.
• Help plan and run launches for Lighthouse Studio and Discover features, including announcements, launch emails, and release notes.
• Create and update sales materials, including one-pagers, case studies, slide decks, and demo leave-behinds.
• Help gather customer feedback and competitive information and share findings with sales and product teams.
• Maintain a simple dashboard of marketing results and track spending against budget.
• Bring forward ideas, own projects from start to finish, and help shape the annual marketing plan.

Benefits

• 40-hour workweek and work-life balance.
• Hybrid work from home and the Provo office; not fully remote.
• Paid time off that increases based on tenure.
• Eight paid holidays per year and one floating holiday.
• Company-paid health insurance, with 100% of premiums covered for the employee and family on the company's chosen plan.
• Annual company Health Savings Account contributions, currently $2,700 for individuals and $5,400 for families.
• Retirement plan with employer contributions of up to 15% of annual compensation to a SEP account, based on company profitability, with no match requirements and immediate vesting from the first year.
• Continued learning and training opportunities.