Field Marketing Specialist

Steelhead Technologies•Brighton, MI

6d•$60,000 - $70,000•Onsite

About The Position

The Field Marketing Specialist will execute and help scale Steelhead’s customer events, trade shows, and webinars, while handling administrative tasks that support the broader marketing team. The role owns logistics for the Revenue Riptide customer event series and other hosted events, trade shows, ShopTalks, webinars, and smaller regional events. Responsibilities include managing event details from planning through follow-up, coordinating with Sales and other Steelhead teams, and working in person at the Brighton, Michigan office. The specialist will build repeatable systems for events, including playbooks, checklists, templates, run-of-show documents, and recap workflows. They will work with Ops to set event goals, hand leads to Ops for prompt BDR and AE follow-up, report on event results, and use AI tools to automate repeat tasks. The role also manages event platforms, event landing pages, print materials and swag, calendars, timelines, and project trackers. This role is suited to someone early in their marketing career who wants substantial ownership and is willing to learn quickly. The position reports to Kelsey, who coaches and reviews the specialist’s work.

Requirements

Outgoing and comfortable starting conversations with people and calling customers.
Warm, attentive, and able to make customers feel at ease and build friendly relationships.
Hustle and resilience, including the ability to stay positive through long event days and phone outreach.
Clear written and verbal communication, including explaining event value, writing concise attendee communications, and reporting progress to the team.
Strong follow-through and ability to complete tasks without letting details fall through the cracks.
Careful attention to detail, including proofreading communications and checking dates, times, names, and event presentation details.
Ownership and initiative: identify next steps, act without waiting to be told, and get customer-facing work reviewed before it is sent.
Ability to document processes in lists, notes, templates, and clear procedures others can follow.
Curiosity and ability to teach oneself new things and learn Steelhead’s customers and products quickly.
Interest in or active use of AI tools, with awareness of their limitations.
Coachable and receptive to feedback, with willingness to change approach based on it.
Good judgment in selecting menus, décor, and swag that suit customers and event themes.
Comfortable juggling several projects with competing deadlines.
Willingness to work in person at the Brighton, Michigan office.

Nice To Haves

One to three years in marketing, events, or a related field.
Experience working at or helping run a trade show or event, including through an internship, school, or a job.
Experience with HubSpot or another CRM, or an event platform such as Cvent.
Experience running or supporting a webinar.
Background in B2B, SaaS, or manufacturing and industrial marketing.

Responsibilities

Manage hosted events, including Revenue Riptide and future multi-city programs, from planning through follow-up.
Coordinate venue, menu, décor, attendee communications, run-of-show, RSVPs, attendance, and pre- and post-event outreach.
Call invited customers to ask whether they plan to attend hosted events.
Coordinate execution support from other Steelhead team members as needed.
Plan trade show booth logistics, shipping, materials, and setup.
Manage trade show abstract submissions and presentation materials, and communicate with assigned speakers.
Coordinate booth staffing with Sales, work the booth, capture leads, and follow up with Sales.
Schedule ShopTalks and webinars, manage registration and outreach, send reminders, coordinate speakers and slides, and run event-day logistics.
Work with Sales to identify smaller regional events, manage registration and preparation materials, communicate with event organizations, and contact customers about attendance.
Write and maintain playbooks for trade shows, hosted customer events, ShopTalks, and webinars, updating them with each event.
Build checklists, templates, run-of-show documents, and recap workflows to support scalable processes and automation.
Work with Ops to establish goals for each event and monitor performance.
Hand off leads to Ops for prompt follow-up by BDRs and AEs.
Use AI tools, primarily GrokBot, to automate repeat work; test additional event-process automation, check outputs, document what works, and share it with the team.
Report on each event against preset goals that vary by event type.
Manage event platforms, including Cvent, for registration, check-in, and reporting.
Update website landing pages for events, webinars, and roadshow stops.
Order and track print materials, Steelhead swag, and business cards.
Maintain event calendars, timelines, and project trackers.