Field Marketing Specialist

Red Bull•Chicago, IL

1d•$65,500 - $85,000

About The Position

The Field Marketing Specialist supports the Field Marketing Manager in growing Red Bull’s presence in their region. Serving as the face of Red Bull in the local market, the specialist gathers local insights through relationships with communities, local creators, and other relevant groups, and helps create and implement marketing initiatives aligned with global and national strategies. The role covers Consumer Collecting, Sports, Culture, and Communications, leveraging both On Premise and Off Premise channels. Based in the field, the specialist manages a local team of Student Marketeers and brings Red Bull to life on campus and in the market to reach new consumers. The specialist manages consumer-collecting programs and sampling, supports sales and distribution, plans relevant university initiatives, and tracks program performance. They recruit, train, lead, and develop Student Marketeers and Team Leaders; support local events and marketing opportunities; implement national and global projects; and develop locally relevant marketing ideas. The role also supports local logistics, product stock, branded equipment, and program tools. Travel is listed as 40–50 (no unit specified).

Requirements

At least 2 years of marketing experience.
Experience leading teams and managing people.
Strategic thinker who takes initiative and ownership and makes things happen.
Strong communication and networking skills, with the ability to build connections and generate enthusiasm for ideas.
Strong can-do attitude, attention to detail, and commitment to high standards.
Leadership, motivation, and ability to cultivate a team environment.
Analytical, planning, budgetary, and project-management competencies.
Creative mindset with a track record of putting new ideas into practice and assessing results.
Bachelor’s degree or equivalent work experience.
Fluency in English.
Excellent communication skills, including presenting and training abilities.
Valid U.S. driver’s license.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Additional language skills.

Responsibilities

Set program goals with the Consumer Collecting Manager and Field Marketing Manager to drive product trial and expand the consumer base on and off campus.
Communicate expectations and guidelines to Student Marketeers for planning and delivering trial-driving plans in market and during key student-life moments and consumption occasions.
Ensure sales-support programs drive distribution, excite trade partners, and improve in-store visibility near universities.
Work with the team to create university initiatives that build the brand and consumer affinity among students.
Use program tools and reporting to focus on relevant student groups, track performance, identify opportunities to reach new consumers, and improve program effectiveness.
Coach and empower team members in planning and generating fresh mission ideas to grow the user base.
Manage external and internal sampling requests in alignment with broader priorities.
Ensure positive consumer interactions that encourage trial and address barriers or negative perceptions where needed.
Source and hire Student Marketeers who fit the brand and have the skills and attitude to support business priorities.
Implement and uphold national recruitment, onboarding, and training modules.
Train and lead Student Marketeers using an empowerment approach, supporting ownership of targets and development opportunities for top performers.
Lead a Team Leader program.
Create and support local events, scenes, and marketing opportunities aligned with Red Bull brand values and local consumer relevance, with a focus on participation.
Support a suitable balance of third-party event properties across relevant sports and culture scenes, on and off campus.
Identify local collegiate and market opinion leaders in relevant Red Bull scenes and work with the Field Marketing Manager to involve them in Red Bull activities.
Help implement national and global events and projects to a high standard.
Incorporate indirect sampling into plans to broaden reach in less accessible occasions and surprise consumers.
Activate national pillars, events, and global brand projects in and around universities in line with core program objectives.
Develop, own, and execute locally relevant ideas with the Field Marketing Manager that complement global and national initiatives.
Involve the Consumer Collecting team in idea generation and use their university experiences to identify technology-, digital-, and social-driven consumer trends.
Lead creative idea generation with Student Marketeers to build loyalty among students.
Understand the consumer landscape and identify appropriate approaches to reach different consumers and consumption occasions through direct and indirect sampling.
Model Red Bull values and maintain a motivating and inspiring tone of voice.
Ensure programs are set up in appropriate areas to reach target groups and adapt resources as needed.
Drive program efficiencies using program tools.
Support the local logistics system, including tools, warehousing, and management needed for local operations and premium presentation.
Support the national operations team in disciplined product-stock management.
Maintain and manage program tools, the Mini fleet, and other branded items to a premium standard.