Field Marketing Specialist - VIP Events & Tradeshows

Birdeye

5h • Remote

About The Position

Birdeye is seeking a Field Marketing Specialist to drive pipeline through high-impact, in-person events across North America. The role focuses primarily on third-party events, including regional trade shows and industry conferences, while also supporting hosted executive events and other field marketing programs. The Specialist works closely with Sales to align events with target accounts, drive qualified attendance, generate pre-event meetings, and convert event engagement into pipeline opportunities. This is a hands-on individual-contributor role requiring organization, initiative, and the ability to manage multiple events in a fast-paced, collaborative environment. The position is remote in the U.S., with standard business hours in CST or PST and flexibility based on event schedules and team needs. Travel is approximately 20–30%, typically two to three trips per month averaging two days per trip. Occasional evenings or weekends may be required during events, with schedules balanced during non-event weeks.

Requirements

• 2–4 years of experience in field marketing, event marketing, or B2B marketing.
• Hands-on experience planning and executing in-person events, including trade shows, conferences, or hosted events.
• Ability to research and assess event opportunities, evaluate audience fit, and make recommendations based on business objectives.
• Experience working closely with Sales teams and supporting pipeline generation.
• Strong project management and organizational skills, including the ability to manage multiple events simultaneously.
• Experience managing event budgets, vendors, and logistics.
• Strong communication skills and attention to detail.
• Ability to work independently and be proactive and resourceful in a fast-paced environment.
• Familiarity with Salesforce.

Nice To Haves

• Experience in SaaS or technology.

Responsibilities

• Research and evaluate trade shows, industry conferences, and sponsorship opportunities, recommending options based on audience fit, target accounts, costs, and potential pipeline impact.
• Plan and execute regional trade shows, industry conferences, sponsored events, hosted executive events, and other field marketing programs.
• Manage event logistics end-to-end, including budgets, sponsorship deliverables, vendors, venues, shipping, and on-site execution.
• Partner with Sales to align event participation with target accounts and pipeline priorities.
• Support targeted pre-event outreach to drive qualified attendance and meeting generation.
• Coordinate with RevOps, Design, Product Marketing, and Customer Marketing to ensure successful execution.
• Track and report event performance, including leads, meetings booked, pipeline generated or influenced, and revenue impact.
• Maintain event calendars, budgets, trackers, timelines, and post-event recaps.
• Identify opportunities to improve event performance, attendee engagement, and overall ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed