About The Position

Sentec is seeking a Senior Tradeshow & Events Specialist to lead the planning, execution, and evaluation of strategic tradeshows, customer events, and sales meetings. The role serves as a project lead, managing event logistics, budgets, vendor relationships, and coordination across Marketing, Sales, Field Excellence, and Executive Leadership to support business objectives and deliver strong attendee experiences. The specialist leads US regional and corporate tradeshows, develops project plans and budgets, negotiates with suppliers, oversees logistics and inventory, and serves as the on-site lead at corporate tradeshows. The position also evaluates event performance and ROI, recommends improvements, uses technology and automation where possible, and mentors junior event professionals. Travel of up to 25%, including overnight travel, may be required.

Requirements

  • Associate’s degree or above in a relevant field.
  • 3–8 years of demonstrated experience in tradeshow or event planning.
  • Ability to travel up to 25% of the time, including overnight travel, as required to support business needs.
  • Strong project management and organizational skills.

Nice To Haves

  • Certified Trade Show Marketer (CTSM) certificate.
  • Prior experience with medical device tradeshow and event planning.

Responsibilities

  • Lead the planning and execution of US regional and corporate tradeshows.
  • Develop project plans, timelines, budgets, and tradeshow deliverables.
  • Negotiate contracts and pricing with suppliers and service providers.
  • Manage registration, booth logistics, shipping, material handling, asset inventory, and exhibit installation and dismantling.
  • Collaborate with stakeholders to define event objectives, messaging, and success metrics.
  • Serve as the on-site lead for corporate tradeshows, resolving issues and ensuring a seamless attendee experience.
  • Recommend ways to improve tradeshow effectiveness, attendee engagement, and operational efficiency.
  • Oversee tradeshow inventory, including allocation, replenishment, and deployment of assets for tradeshows, customer events, and sales meetings.
  • Measure attendance, lead generation, customer engagement, budget performance, and return on investment.
  • Translate post-event insights into actionable recommendations and leverage technology and automation to improve planning efficiency where possible.
  • Mentor junior event professionals.

Benefits

  • Opportunities for advancement.
  • Opportunities for professional and personal growth.
  • Medical, dental, and vision benefits.
  • HSA and FSA.
  • 401(k) matching.
  • Paid parental leave.
  • Wellness stipend.
  • Tuition reimbursement.
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