Marketing Communications Manager, Tradeshows & Events

Protective Industrial Products•Charlotte, NC

About The Position

The Marketing Communications Manager leads internal and external marketing initiatives to deliver customer engagement through trade shows and events. The role plans and executes events aligned with broader marketing strategy and focused on lead generation and brand awareness, managing event logistics from contract negotiation and vendor relationships through on-site support, post-show lead management, and content creation. It also supports cross-functional teams in delivering Sales enablement programs. Taking direction from the Director of Marketing Communications, the manager coordinates internal departments and external partners to execute events successfully. The role calls for a motivated, organized, detail-oriented, collaborative, and creative professional who thrives in a fast-paced environment.

Requirements

5+ years of experience in event planning and managing industry trade shows.
Bachelor's degree in Marketing, Communications, Business, or a related field.
Ability to navigate competing stakeholder priorities to achieve shared goals.
Strong written and verbal communication skills.
Creative thinking and ability to generate innovative marketing ideas.
Self-directed, with excellent project management and organizational skills.
Familiarity with, or eagerness to learn, digital marketing tools and platforms, including HubSpot, Smartsheet, and Microsoft Dynamics.

Nice To Haves

Familiarity with safety and PPE products.

Responsibilities

Coordinate and execute trade shows and events in North America, including booking booth space, arranging logistics and setup, optimizing booth layout and messaging, coordinating travel, and managing post-show lead routing and content creation.
Work with internal stakeholders to understand event vision and goals and keep them informed throughout the process.
Manage relationships with event vendors and other marketing-related vendors.
Identify opportunities for improvement and develop plans to advance event and program execution.
Attend shows and events as needed.
Work with Sales and the Digital Marketing Specialist to optimize lead capture and routing, ensuring leads are actionable and routed to the CRM in a timely manner.
Create campaigns, reports, and dashboards and recommend activities to improve year-over-year lead generation.
Develop event-specific marketing collateral, including ads, brochures, posters, banners, and contests, as well as booth graphics and messaging.
Develop digital assets promoting event participation, which may include social posts, landing pages, and event pages.
Create post-show website content to humanize the brand and improve SEO.
Manage and monitor online resources supporting the Sales team, including creating purchase orders, reviewing invoices when needed, and preparing and distributing marketing budget and usage reports for trade shows, events, and platforms such as the Trade Show Support Portal, Responsible Printing Center, and MyPIP Store.