Marketing Manager - Events & Communications

K2 Services•Boston, MA

2d•$100,000 - $105,000•Hybrid

About The Position

Opensity Solutions is seeking an experienced, proactive Marketing Manager – Events & Communications to lead strategic marketing campaigns, event communications, and related initiatives in a professional law firm environment. This hands-on, collaborative role partners with attorneys, Business Development, Events, and marketing leadership to manage the lifecycle of event marketing—from planning and invitations through registration campaigns, digital promotion, onsite experiences, and post-event follow-up. The position also manages day-to-day campaign execution, converts marketing objectives into actionable plans, and coordinates with internal teams to maintain consistent branding and messaging. The manager builds relationships with senior stakeholders, provides communications and marketing recommendations, uses marketing technology to support campaigns, tracks performance, and improves workflows and processes. The hybrid schedule allows remote work on Mondays and Fridays, with in-office collaboration Tuesdays through Thursdays. The salary range is $100,000–$105,000 annually, with actual compensation depending on location, skills, experience, and qualifications. Eligible employees have access to a comprehensive benefits package.

Requirements

Bachelor's degree in Marketing, Communications, Business, Project Management, or a related field.
At least 5 years of experience in marketing, marketing communications, or marketing project management.
Demonstrated experience managing event marketing campaigns, communications, and promotional initiatives.
Exceptional writing, editing, proofreading, and messaging skills, particularly for professional audiences.
Strong project management skills and ability to manage multiple campaigns, stakeholders, and competing deadlines.
Experience working directly with senior leaders, executives, or other high-level stakeholders.
Hands-on experience with CRM platforms, email marketing technology, and digital marketing reporting.
Proficiency with project management tools such as Monday.com or similar platforms.
Strong organizational skills, attention to detail, professional judgment, and ability to work independently.

Nice To Haves

Prior marketing experience within a law firm, legal services organization, or professional services environment.
Experience partnering directly with attorneys and Business Development teams.
Familiarity with Drupal, WordPress, or other website content management systems.
Experience developing event registration campaigns and analyzing marketing engagement metrics.
Experience improving marketing workflows, templates, and communication processes.

Responsibilities

Lead planning, coordination, and execution of marketing communications for firm-sponsored events, programs, and initiatives.
Develop event invitations, registration campaigns, reminders, follow-up communications, and promotional materials.
Create and execute communication plans to build event awareness, audience engagement, and registration.
Partner with attorneys, Business Development, and Events teams to align messaging with firm objectives and target audiences.
Coordinate digital and social media promotion for events and marketing initiatives.
Support onsite event communications and post-event engagement.
Manage day-to-day marketing campaign execution in partnership with senior marketing leadership.
Translate strategic marketing objectives into project plans with clear timelines and deliverables.
Oversee multiple concurrent marketing initiatives and ensure deadlines, quality standards, and stakeholder expectations are met.
Coordinate with internal teams to maintain consistent branding, messaging, and execution across marketing channels.
Identify challenges, recommend solutions, and keep projects moving forward.
Build working relationships with attorneys, Business Development professionals, marketing leadership, and other stakeholders.
Provide recommendations on messaging, communications strategy, and marketing best practices.
Communicate project updates, timelines, and recommendations to senior stakeholders.
Ensure marketing materials reflect the firm's brand, professional standards, and business priorities.
Use CRM platforms, email marketing tools, website content management systems, and project management software to support initiatives.
Maintain and update marketing content using Drupal, WordPress, or similar systems.
Track campaign performance, analyze engagement metrics, and prepare reports and presentations.
Identify opportunities to improve marketing workflows, communication templates, and campaign processes.
Establish best practices to improve consistency, efficiency, and marketing effectiveness.