Tracking and Attribution Specialist, Direct Response

BAD Marketing•Alpharetta, GA

About The Position

BAD Marketing is seeking a Tracking and Attribution Specialist to own the measurement layer for its info/coaching division. The role serves all pods across 20–30 clients with varied setups and primarily paid-platform traffic, with some email traffic. Platforms include Meta, Google/YouTube, TikTok, and others as needed. Client reporting uses BAD Marketing’s custom dashboards and reporting system, while clients use third-party attribution tools, primarily Hyros. The specialist owns tracking and attribution within the marketing technology function and reports to the Director of Operations, who oversees systems architecture. Working alongside the MarTech team, this person is the division’s subject-matter expert for tracking: investigating unfamiliar platforms, configuring and troubleshooting measurement, reconciling discrepancies between platforms and attribution tools, and explaining which data to trust. The role proactively monitors tracking health so that broken events, deduplication failures, changes in event volume, and UTM errors are caught early. It also requires maintaining clear, current documentation for each client’s setup and turning recurring fixes into checklists, templates, or automated checks. Success means teams can rely on verified data, launches have validated tracking, client records are sufficiently clear for others to troubleshoot, and discrepancies can be explained in plain language.

Requirements

At least 2 years of experience in marketing technology, marketing operations, or technical marketing, with tracking and attribution as a core strength; agency or multi-account experience is preferred in the posting.
Deep knowledge of Meta tracking, including Pixel versus Conversions API, standard and custom events, deduplication, Event Match Quality, and Events Manager diagnostics.
Ability to build and debug Google Tag Manager containers, data layers, and triggers.
Experience with GA4 and Google Ads conversion tracking, including enhanced conversions.
Tracking experience on at least one platform beyond Meta and Google, such as TikTok or YouTube.
Working knowledge of Hyros and at least one other third-party attribution platform, such as Triple Whale or Northbeam.
Knowledge of UTM strategy, click IDs, and cross-domain tracking, including how parameters pass from click to CRM to reporting.
Reporting literacy, including understanding how tracking data becomes a report and being able to specify reporting needs.
Ability to read documentation and independently learn unfamiliar platforms.
Clear written communication skills and ability to explain technical issues to non-technical colleagues in an asynchronous Slack and ClickUp environment.
Hands-on experience setting up or debugging Conversions API, GTM, or server-side events; installing pixels and tags configured by someone else is not sufficient.
Interest and ability in reconciling numbers across advertising platforms and attribution tools.
Ability to document work by default, build reusable systems rather than one-off fixes, and understand how tracking issues affect campaign optimization and client reporting.
Comfort using AI for audits, documentation, debugging, and monitoring, with openness about the workflow and awareness of where AI can get tracking wrong.

Nice To Haves

Experience in direct response, info/coaching, or performance marketing environments.
SQL and BigQuery familiarity or working knowledge.
Experience with CRM integrations for server-side events, such as HubSpot or GoHighLevel.
GoHighLevel or ClickFunnels experience.

Responsibilities

Own tracking and attribution across the info/coaching division’s client accounts and serve as the internal specialist for tracking questions, issues, and new platforms.
Configure, implement, and troubleshoot tracking including GTM tags, triggers and data layers; Meta Pixel and Conversions API; Google enhanced conversions; GA4; TikTok and YouTube conversion tracking; and attribution-platform connections.
Monitor event health across clients, triage broken events, deduplication problems, Event Match Quality drops, and unexpected volume changes, and act on monitoring exceptions.
Verify tracking before new launches and continue checking live funnels when pages, platforms, or integrations change.
Audit client tracking setups, identify what is broken or at risk, and prioritize recommended fixes.
Reconcile and explain differences between ad-platform, attribution-platform, and source data; conduct monthly reconciliation for active clients.
Maintain each client’s tracking record in its funnel bible, documenting installed tools, configuration, changes, and rationale as work is completed.
Check UTM consistency across paid and organic campaigns and emails, and perform recurring UTM hygiene checks.
Investigate unfamiliar platforms and determine how tracking should be configured when clients launch on them.
Explain technical tracking issues to strategists and media buyers in clear, actionable language, and push back on setups likely to produce unreliable data.
Turn recurring fixes into checklists, templates, or automated checks to prevent repeated one-off work.
Keep the team informed through written asynchronous communication in Slack and ClickUp.