Direct Response Video Copywriter

eJam

2d • Remote

About The Position

eJam is building a bench of freelance, project-based direct response copywriters to write video ad scripts for consumer brands including BugMD and Shameless Snacks. Writers receive a brief and deliver scripts with hooks and visual directions; eJam produces the ads and shares performance feedback. This is independent-contractor work, not an employee, retainer, or full-time role. Payment is at a fixed hourly rate agreed in writing before each project. Hours are not guaranteed, and a weekly cap is agreed per project; future brief volume depends on performance and the testing calendar.

The role focuses on scripts, typically 30 to 90 seconds, for Meta, TikTok, and YouTube. Formats include creator and UGC-style talking heads, voiceover product demonstrations, founder and expert angles, problem-solution advertorials, and mashups. The writer creates multiple testable hooks, pairs dialogue with visual direction, develops persona-first concepts, and uses performance metrics and past results to inform future work. Scripts must follow product-specific claims guidance, particularly for pest-control and food products.

Work is remote with flexible hours; some overlap with Pacific time is helpful for feedback. The team includes strategists, editors, producers, and media buyers. Produced ads with real media spend may be used in the writer’s portfolio. Applications are reviewed on a rolling basis.

Requirements

• Experience writing paid social video ads for DTC or ecommerce brands.
• Understanding of hook rate, CTR, and ROAS, with experience seeing scripts run and produce results.
• Ability to develop multiple distinct hooks and connect persona, problem, angle, and hook into a clear concept.
• Ability to write concise, punchy, persona-first copy for video, with dialogue and visuals designed for the screen.
• Ability to work from incomplete briefs, ask relevant questions, take feedback, and learn quickly.
• Ability to deliver scripts within a few days and meet agreed deadlines.

Nice To Haves

• Experience in supplements, pest control, pet products, or food/CPG.
• Comfort using AI tools for research and first drafts.
• Familiarity with TikTok Shop and Amazon-style creative.

Responsibilities

• Write video ad scripts, typically 30 to 90 seconds, for Meta, TikTok, and YouTube.
• Create scripts in formats such as UGC-style talking heads, voiceover product demos, founder and expert angles, problem-solution advertorials, and mashups.
• Provide several hook options for each script for testing.
• Pair every line of dialogue with visual direction, including what appears on screen, on-screen text, and product moments.
• Develop persuasive copy that evokes emotion while using logical flow to support purchase intent.
• Work from specific or vague briefs, filling in gaps and asking questions when needed.
• Use performance metrics and learnings from prior ads to guide future scripts.
• Follow product-specific claim requirements and do-not-use guidance.
• Meet agreed project deadlines and incorporate feedback.

Benefits

• Flexible hours; writers choose when to work as long as scripts meet deadlines.
• Opportunity to work with a performance creative team of strategists, editors, producers, and media buyers.
• Opportunity to include produced ads with real spend behind them in a portfolio.

What This Job Offers

• Education Level: No Education Listed