Senior Direct Response Copywriter - High-Ticket Coaching (Remote)

MM Coaching Limited

3d • Remote

About The Position

Marriage Reset is hiring a Senior Direct Response Copywriter for its eight-figure men's coaching company, which helps men save their marriages through online coaching. This fully remote, full-time role owns the messaging across ads, VSLs, funnel pages, and email. The copywriter works with the Head of Paid Marketing and founder, develops high-volume creative concepts, directs video production, writes and optimizes sales assets and email campaigns, uses research and performance data to iterate, and ensures copy complies with advertising platform policies. The role requires at least 20 hours per week, ideally 30 or more, and at least three hours of daily overlap with European or Dubai working hours. Work hours are flexible.

Requirements

• Excellent written and spoken English at a native or near-native level.
• Within the last 18 months, have written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with results that can be demonstrated through cost per call, ROAS, or revenue attributed to the copy.
• Have personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for an offer at scale.
• Have written Meta ad copy at volume on a continuing basis and tracked which concepts performed and why.
• Be an email marketing expert, including daily broadcasts, sequences, deliverability, and revenue attribution—not only open rates.
• Be able to commit at least 20 hours per week, ideally 30 or more, with at least three hours of daily overlap with European working hours.

Nice To Haves

• Experience writing for an emotionally driven offer involving relationships, men's or personal transformation, grief, parenting, therapy-adjacent topics, or faith, rather than only make-money-online offers.
• Understanding, through life or work, why spouses may both be trying while still not understanding each other.
• Comfort reviewing rough video cuts against a script and giving editors clear notes.
• Experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros.
• Experience with testimonial and case study ads.
• Experience managing or mentoring writers or editors.
• Experience running a business or building something within one.
• Experience working inside a company or offer generating more than $500,000 per month in revenue.
• Personally written copy that generated at least $1 million in revenue, with verifiable numbers and someone able to confirm them.
• Experience conducting voice-of-customer research, such as reviewing sales calls, interviewing customers, or mining replies, and turning findings into copy.
• Experience in a compliance-sensitive vertical where ad copy could result in an account restriction.

Responsibilities

• Conduct market and voice-of-customer research, including reviewing sales calls and email replies, and maintain customer-language and objection documentation.
• Develop and write high-volume direct-response ad concepts and iterations, including scripts and primary text for different customer profiles, mechanisms, testimonials, and awareness levels.
• Create a hypothesis, target avatar, and rationale for each ad concept; track concepts as new or iterations and assess wins and losses using performance data.
• Write creative briefs and shot lists, manage video editors, review edits for pacing, hooks, captions, visuals, music, formats, and script alignment, and approve final cuts.
• Brief the spokesperson for recordings and source, script, and brief testimonial ads.
• Write and iterate VSLs, opt-in pages, sales pages, TSLs, retargeting copy, CRO tests, webinars, and case studies.
• Write daily email broadcasts and nurture, post-opt-in, show-up, and release sequences designed to book sales calls.
• Monitor email revenue and deliverability, report on broadcast and autoresponder revenue and emails that booked calls, and share effective ideas with the ads team.
• Review cost-per-call and ROAS performance, determine what to iterate, monitor competitor ads and VSLs, and maintain a swipe file.
• Write in accordance with the company's claims standard and flag potentially risky copy to help protect advertising accounts.
• Use AI for research, structure, and reviewing work while ensuring the copy itself is personally written.

Benefits

• Fully remote work from anywhere.
• Flexible hours and the ability to structure the workday to fit personal needs, with at least three hours of daily overlap with European or Dubai working hours.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed