Direct Response Copywriter - E-Commerce (m/w/d)

Pammys

1d

About The Position

Pammys is seeking a Direct Response Copywriter to take textual ownership of the complete customer funnel journey, from the first advertisement through purchase. The role focuses on writing copy that converts, grounded in an understanding of customer psychology, campaign performance, and the reasons people make purchasing decisions. The Copywriter will create ads, product descriptions, website copy, and new content-funnel formats while developing trust and relatable storytelling in Pammys’ brand voice. The position collaborates on the company’s continued international growth and profitable campaign development.

Requirements

• Approximately three years of experience as a marketing copywriter, including work on product copy, website copy, or similar.
• Excellent German and English skills.
• Experience working as a Creative Strategist, Media Buyer, or Copywriter, or in a combination of these roles.
• Strong research and creative-writing skills, with an understanding of the psychology behind purchasing decisions.
• Basic understanding of media buying and how Facebook ads work.
• Solid IT skills.
• Include a work sample or portfolio with the application, such as listicles or original advertising copy.

Nice To Haves

• Experience writing copy in industries with a strong direct-response tradition.

Responsibilities

• Write advertisements, product descriptions, and website copy designed to sell throughout the customer journey.
• Use copy to persuade customers emotionally and rationally, applying an understanding of performance-marketing psychology.
• Build authority and trust through copy, including social proof and, where appropriate, references to recognized industry voices.
• Develop new content-funnel formats, including advertorials, listicles, and native ads, with calls to action following informative content.
• Develop relatable storytelling around the company’s unique selling proposition.
• Use website trust elements, such as Klarna and PayPal, to reduce barriers to purchase.
• Research the target audience’s needs and consistently write in the company’s brand voice.
• Understand how Facebook ads work and think from the perspective of a potential customer; operational media buying is not required.

Benefits

• The full cost of the Deutschlandticket is covered.
• Wellpass access to a variety of sports and wellness offerings.
• One free pair of Pammys shoes per product launch.
• Opportunities for professional and personal development.
• Responsibility and scope to contribute ideas and shape the role.
• Work on a widely reaching footwear brand with more than 1.5 million customers.
• Opportunity to contribute to Pammys’ international development.
• Relocation support for accommodation costs by individual agreement.
• Depending on the role, opportunity to shape team development, tool selection, and working methods.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed