About The Position
Pammys is seeking a Head of Conversion Rate Optimization to build and own the company’s CRO function and strategy. The role focuses on systematically analysing, testing and optimising the entire e-commerce customer journey, from landing pages and product detail pages through the cart and checkout. The position uses high traffic volumes and extensive data to identify opportunities and deliver measurable, profitable growth through structured experimentation rather than intuition. The role includes setting the testing roadmap, prioritising initiatives, reporting results, and designing and managing A/B and multivariate tests. The Head of CRO will analyse customer journeys and funnels; improve landing pages, offers, bundles, pricing and promotional mechanics; and use analytics and customer research to form data-driven hypotheses. Close collaboration with Performance Marketing, Creative and Product teams is essential to align advertising, landing pages, products and offers. The role will also establish a robust experimentation framework and build and lead a dedicated CRO team as the function grows.
Requirements
- At least 4 years of experience in CRO, Growth or E-Commerce Optimisation.
- A proven track record of personally delivering measurable conversion or revenue uplifts.
- Deep understanding of Shopify, e-commerce funnels, product detail pages, landing pages and checkout.
- Extensive experience with A/B testing and experimentation tools.
- Proficiency in GA4, heatmaps, session recordings and web analytics.
- Solid understanding of statistics, including significance, sample sizes and test duration.
- Strong instincts for UX/UI, copy, offers and consumer psychology.
- Understanding of unit economics, contribution margin and profitability.
- Ability to challenge Performance Marketing and Creative teams constructively, with a clear understanding of Meta and TikTok traffic behaviour.
- Highly data-driven, structured and hands-on approach, with willingness to test, implement and deliver measurable results.
Nice To Haves
- Experience at a rapidly scaling D2C or consumer brand.
- SQL, BI tools or technical Shopify expertise.
Responsibilities
- Build and own the CRO strategy, testing roadmap, prioritisation and reporting.
- Design and manage A/B and multivariate tests across landing pages, product detail pages, cart and checkout.
- Analyse customer journeys and funnels to identify the largest conversion improvement opportunities.
- Develop and optimise landing pages for Meta, TikTok, influencers, campaigns and product launches.
- Optimise offers, bundles, pricing and promotional mechanics to improve conversion and contribution margin.
- Use GA4, heatmaps, session recordings, surveys and customer data to develop data-driven hypotheses.
- Work with Performance Marketing, Creative and Product teams to align ads, hooks, landing pages, products and offers.
- Build an experimentation framework using statistically valid tests and documented learnings.
- Build and lead a dedicated CRO team as the function grows.
- Test, implement and deliver measurable results.
Benefits
- Fully paid Deutschlandticket for local and regional public transport across Germany.
- Wellpass access to fitness and wellness activities.
- One free pair of Pammys shoes per launch.
- Personal and professional development opportunities.
- Ownership and room to shape the role and area of work.
- Opportunity to help build a team, select tools and define how the area works.
- Relocation support for accommodation costs through an individual agreement.
- International opportunities to contribute to the company’s expansion.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
