Manager - DTC Conversion Rate Optimization, MS NOW

Versant•New York, NY

About The Position

The Manager of Conversion Rate Optimization will join the team responsible for adoption and growth of MS NOW’s Membership subscription. Reporting to the Director, DTC Subscriber Growth, this role maintains, tests, and optimizes direct-to-consumer conversion funnels across web and in-app experiences to support subscription and revenue growth. The role requires close partnership with cross-functional teams and experience with subscription management and testing platforms. Experience launching and building experimentation tools and capabilities is strongly preferred. The position is based in New York, NY and requires unrestricted authorization to work in the United States. It is bonus eligible, with a stated salary range of $115,000 to $130,000.

Requirements

At least 5 years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability.
Experience with a direct-to-consumer digital or app-based business.
Hands-on experience with testing platforms.
Analytical mindset with a bias for action and experimentation.
Strong project management and communication skills.
Must be willing to work in New York, NY.
Must have unrestricted work authorization to work in the United States.

Nice To Haves

Experience with subscription management or monetization platforms, such as Piano.
Prior experience launching and building testing and experimentation tools and capabilities.

Responsibilities

Maintain packaging, pricing, and promotional offers across web and app.
Manage day-to-day operations and the partnership with the subscription management platform.
Manage SKUs and pricing for in-app purchases.
Execute and optimize A/B testing of the subscription package page, purchase and payment pages, and other placements in the web and app purchase funnel.
Collaborate with Product, Biz Ops, Strategy, Finance, Legal, and Customer Success to ensure alignment and share results.
Manage and prioritize requests to Product for package page updates and the testing roadmap.
Provide the Customer Success team with informational and training materials related to pricing, packaging, and promotional offers.
Manage the creative development process for purchase-path testing.
Partner with Analytics to establish conversion and testing reporting requirements.
Monitor and identify potential friction points in the web and app user experience that may impede subscription and revenue growth.
Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for those audiences.