Conversion Rate Optimization Specialist

Raymour & Flanigan Furniture and Mattresses•Town of Clay, NY

About The Position

Raymour & Flanigan is seeking a Conversion Rate Optimization (CRO) Specialist for its Digital Experience (DEx) Team. The role combines analytics and strategy to diagnose friction in the customer journey, design experiments, and translate results into measurable revenue impact. The specialist will own the experimentation roadmap across raymourflanigan.com and work with UX, marketing, and product teams to improve how customers discover, evaluate, and purchase furniture online, while also supporting in-store conversion. The role covers end-to-end A/B and multivariate testing, funnel and behavioral analytics, KPI monitoring, and revenue-focused optimization across the site. It includes improving revenue per session, average order value, cart and checkout conversion, protection plan attachment, financing applications, self-service tools, and promotional messaging. The specialist will communicate test results and recommendations to stakeholders and help foster an experimentation culture across the digital organization.

Requirements

At least 3 years of experience in a CRO or experimentation-focused role, preferably in e-commerce or retail.
Hands-on experience with A/B testing platforms such as Optimizely, VWO, Adobe Target, or equivalent.
Strong proficiency with HTML, CSS, and JavaScript for creating, customizing, and troubleshooting tests.
Strong proficiency in GA4 and marketing channel measurement, including ongoing QA of analytics implementation.
Ability to design statistically valid experiments and communicate results with appropriate nuance, including confidence intervals, practical significance, and segmentation.
Familiarity with behavioral analytics tools such as Hotjar, FullStory, Quantum Metric, or similar, and ability to triangulate quantitative and qualitative signals.
Excellent written and verbal communication skills, including the ability to build a compelling data narrative for non-technical audiences.
Must be authorized to work in the U.S. without visa sponsorship now or in the future.

Nice To Haves

Experience optimizing high-consideration, high-average-order-value product categories such as furniture, appliances, or home goods.
Familiarity with financing and buy-now-pay-later user experience patterns and their conversion dynamics.
Experience with omnichannel retail serving customers researching products, purchasing online, or using the website before visiting a store.

Responsibilities

Own the end-to-end A/B and multivariate testing lifecycle, including hypothesis formation, test design and build, QA, launch, analysis, and reporting.
Maintain and prioritize a structured experimentation backlog grounded in data, customer research, and business goals.
Partner with CRM and marketing teams to design and test personalized experiences by customer segment using behavioral and transactional signals.
Partner with product and engineering to implement winning variants.
Document post-test learnings to inform future roadmap decisions.
Analyze conversion funnels across device types to identify drop-off points and optimization opportunities from landing through cart and checkout.
Use GA4 and Quantum Metric to interpret session-level, transaction-level, and event-level data.
Monitor core KPIs and proactively surface anomalies, trends, and opportunities.
Translate quantitative findings into actionable hypotheses and complement them with session recordings, heatmaps, and voice-of-customer data.
Improve site revenue and revenue per session across traffic channels and device types.
Improve average order value and items per transaction through cross-sell, upsell, and bundling optimization.
Increase cart and checkout conversion by improving usability and reducing friction and errors from Add to Cart to Order Complete.
Improve Platinum Protection Plan attachment rates through product page, cart, and checkout presentation.
Reduce friction in financing discovery and applications to improve application starts and completions.
Improve engagement and task completion for self-service tools for order tracking, delivery management, financing, and customer service.
Test promotional banner placement, copy, timing, and personalization to maximize promotional lift.
Partner with UX designers to translate CRO findings into design iterations.
Coordinate experiment roadmaps with marketing and product teams to align with promotional calendars and business priorities.
Present test results and recommendations to stakeholders at varying levels of technical depth.
Contribute to a culture of experimentation by helping teams form sound hypotheses and interpret results honestly.