Direct Response Fundraising Manager
About The Position
The Manager, Direct Response Fundraising supports the growth and long-term value of Operation Smile’s mass-market donor file through multichannel campaigns. Reporting to the Director of Multichannel Fundraising, this role manages day-to-day execution of donor acquisition across DRTV, direct mail, face-to-face fundraising, telemarketing, select digital channels, and cultivation efforts for English-speaking core single-gift donors. The Manager serves as a key liaison with fundraising agencies and internal partners, coordinating campaign schedules, creative reviews, meetings, reporting, invoicing, and other deliverables. The position may also support the review and coordination of Spanish-language fundraising materials in partnership with internal stakeholders. This role requires strong project management, attention to detail, comfort with performance data, and the ability to manage multiple campaigns and stakeholders. The Manager also supports SMS and MMS fundraising, test tactics, upper-funnel audience-growth initiatives, and campaign budget tracking.
Requirements
- Strong project management, organizational, and communication skills.
- Exceptional attention to detail and ability to manage multiple campaigns, deadlines, agencies, vendors, and internal stakeholders.
- Ability to review creative, copy, proofs, data, and campaign documentation for accuracy.
- Ability to translate performance results into clear summaries, presentations, and recommendations.
- Proficiency with Microsoft Office, particularly Excel and PowerPoint.
- Familiarity with project management tools and donor databases.
- Working knowledge of donor acquisition, cultivation, retention, and reactivation.
- Ability to work effectively and collaboratively as a self-starter in a fast-paced environment.
- Ability and willingness to travel domestically up to four times per year for agency meetings, conferences, or other organizational needs.
Nice To Haves
- Experience with Blackbaud CRM, Luminate Online, and Tatango, or comparable fundraising platforms.
- Spanish-language proficiency.
- Prior fundraising or marketing agency experience.
Responsibilities
- Manage day-to-day execution of multichannel donor acquisition campaigns across direct mail, DRTV, telemarketing, face-to-face fundraising, and select digital channels.
- Serve as a day-to-day liaison with fundraising agencies, vendors, and internal partners, keeping projects on schedule, within budget, and aligned with approved strategies.
- Maintain integrated campaign calendars, project plans, status reports, meeting notes, and other campaign documentation.
- Participate in agency status meetings, track decisions and action items, and follow up to ensure timely completion.
- Coordinate routing, review, and approval of concept presentations, campaign copy, creative, scripts, production files, proofs, and quality control.
- Review campaign materials for accuracy, brand alignment, donor focus, offer consistency, and adherence to approved strategy.
- Support review and coordination of Spanish-language fundraising materials with bilingual internal stakeholders, translators, and agency partners.
- Work with the Data and Analytics team on audience selection, segmentation, campaign coding, source-code setup, data requests, and quality control.
- Develop presentations, campaign recaps, business reviews, and annual plans.
- Monitor campaign performance and summarize results, trends, risks, and opportunities for internal stakeholders, translating findings into recommendations for future campaigns.
- Collaborate with Global Marketing & Communications, Donor Care, and Data and Analytics to support integrated donor experiences.
- Maintain organized campaign files, historical results, samples, standard operating procedures, and shared resources.
- Stay informed about direct response fundraising trends, emerging channels, agency capabilities, and nonprofit industry best practices.
- Support peak fundraising periods and special projects to increase revenue, improve donor engagement, and strengthen team efficiency.
- Support SMS and MMS fundraising campaigns by reviewing audience selection, copy, and URLs.
- Support planning and execution of test tactics and upper-funnel audience-growth initiatives, including brand collaborations, partnerships, events, and activations.
- Track campaign budgets, expenses, invoices, and forecasts with agency partners, Finance, and Procurement, identifying potential variances or issues for escalation.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
