Associate Director, Direct Response Marketing and Fundraising

Hillel International•Washington, DC

17h•$80,000 - $83,000•Remote

About The Position

Hillel International seeks a motivated, detail-focused, and organized Associate Director of Direct Response Marketing and Fundraising to join its Direct Response Fundraising team. The team raises millions of dollars through direct response channels to support Jewish college students in 16 countries. This role reports directly to the Associate Vice President of Direct Response Marketing & Fundraising and supervises the Digital Marketing Senior Coordinator. The Associate Director connects with prospective and current donors through digital channels and plans, creates, and assesses multichannel fundraising campaigns, including Giving Tuesday, End of Year, High Holidays, and Hillel Global Giving Week. The role partners with teams across Hillel International to promote events, steward donors, and support other projects. It is fully remote for eligible candidates based in the United States. The position owns digital direct response strategy and fundraising campaigns, donor acquisition and retention efforts, campaign creation and optimization, donor stewardship communications, project timelines, vendor collaboration, and budget planning support.

Requirements

At least 5 years of work experience in marketing, fundraising, communications, or a similar field.
Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot.
Expertise in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel campaigns.
Superior writing skills.
Experience gathering, analyzing, and explaining data and trends to inform decisions.
Experience using Canva, Adobe Photoshop, or similar programs to create digital designs, including email headers and web content.
Advanced knowledge of audience segmentation.
Strong organizational and planning skills; familiarity with project management software such as Asana or AirTable.
Experience working with a CMS such as WordPress or Joomla.
Comfort using a database or CRM to track and report results.
Interest in or connection to Jewish life.
Must be legally authorized to work in the United States and based in the United States.

Nice To Haves

PowerPoint or Google Slides presentation skills.
Experience executing peer-to-peer text message campaigns.
Familiarity with giving platforms such as GoFundMe Pro (formerly Classy).
Comfort using AI tools such as Claude.

Responsibilities

Drive and execute digital direct response strategy and year-round fundraising campaigns to meet or exceed campaign-specific and annual revenue goals.
Oversee the growth and stewardship of Hillel Heroes, the sustainer society.
Recommend and implement strategies to acquire and retain donors.
Write, design, build, and execute fundraising campaigns for email, Hillel’s website, text-to-give, and other digital channels.
Test, evaluate, and analyze digital fundraising and marketing performance; make adjustments and recommendations to optimize results.
Manage project timelines and ensure deliverables are completed early or on time.
Create dynamic donation forms on an ongoing basis.
Work with vendors to resolve digital-related challenges, implement projects, and advance creative initiatives.
Manage donor-facing stewardship communications and create systems or automated journeys to drive results effectively and efficiently.
Collaborate with other teams on fundraising, donor stewardship, and events.
Supervise the Digital Marketing Senior Coordinator with clear, strong, and kind guidance.
Learn about and support budget planning and projections processes.