Tracking and Attribution Specialist, Direct Response

BAD Marketing•Alpharetta, GA

About The Position

BAD Marketing is hiring a Tracking and Attribution Specialist to own the measurement layer across its info and coaching division. The role supports all pods across 20–30 clients with varied setups and primarily paid-platform traffic, including Meta, Google/YouTube, and TikTok, as well as some email traffic. Client reporting uses BAD Marketing’s custom dashboards and systems, while clients use third-party attribution platforms, primarily Hyros and other similar tools. Reporting to the Director of Operations, who owns overall systems architecture, the specialist owns the tracking and attribution domain within it and works alongside the MarTech team. This person investigates unfamiliar platforms and determines appropriate tracking setups, verifies and maintains tracking across launches and changing funnels, and explains discrepancies between platform, attribution, and source data. The role also builds monitoring to detect tracking problems proactively and documents each client’s setup, configuration, changes, and rationale in its funnel bible. The work includes implementing and debugging tracking technologies, auditing client setups, checking new launches and live funnels, maintaining UTM consistency, communicating technical issues to non-technical teammates, and turning recurring fixes into checklists, templates, or automated checks. The role operates primarily through written asynchronous communication in Slack and ClickUp.

Requirements

At least 2 years in a marketing technology, marketing operations, or technical marketing role, with tracking and attribution as a core strength; ideally at an agency or across multiple accounts.
Deep Meta tracking knowledge, including Pixel versus Conversions API, standard and custom events, deduplication, Event Match Quality, and Events Manager diagnostics.
Ability to build and debug Google Tag Manager containers, data layers, and triggers independently.
Experience with GA4 and Google Ads conversion tracking, including enhanced conversions.
Tracking experience on at least one platform beyond Meta and Google, such as TikTok or YouTube.
Working knowledge of Hyros and at least one other third-party attribution platform, such as Triple Whale or Northbeam.
Knowledge of UTM strategy, click IDs, and cross-domain tracking, including how parameters pass from click to CRM to report.
Reporting literacy, including understanding how tracking data becomes a report and being able to specify reporting needs.
Ability to read documentation and independently learn unfamiliar platforms.
Clear written communication and ability to explain technical issues so non-technical colleagues can act on them.
Comfort with asynchronous communication using Slack and ClickUp.

Nice To Haves

Experience in direct response, information/coaching, or performance marketing environments.
SQL and BigQuery familiarity or working knowledge.
CRM integrations for server-side events, such as HubSpot or GoHighLevel.
GoHighLevel or ClickFunnels experience.
Use of AI for audits, documentation, debugging, and monitoring, with awareness of where AI may get tracking wrong.

Responsibilities

Own tracking and attribution across the info/coaching division and support pods across 20–30 clients.
Investigate unfamiliar paid platforms and determine how tracking should be configured.
Implement and debug GTM tags, triggers, containers, and data layers; Meta Conversions API and related CRM-side integrations; Google enhanced conversions; GA4; TikTok and YouTube conversion tracking; and attribution-platform connections.
Build and review automated event-health monitoring, triage exceptions, and act on broken events, deduplication issues, Event Match Quality drops, and unexpected volume changes.
Verify tracking before new launches and recheck live funnels when pages, platforms, or integrations change.
Audit client tracking setups, identify what is broken or at risk, and prioritize fixes.
Maintain current client tracking records in each funnel bible, documenting installations, configurations, changes, and reasons as changes are made.
Maintain UTM consistency across paid and organic campaigns, and check UTM hygiene on new campaigns and emails.
Explain discrepancies between advertising platforms, attribution tools, and source data in clear language that strategists can convey to clients.
Advise media buyers and strategists on tracking issues and push back on setups likely to produce inaccurate data.
Conduct cross-client event-health reviews and monthly reconciliation of platform, attribution, and source data for active clients.
Monitor platform tracking changes that may affect client setups.
Convert recurring solutions into checklists, templates, or automated checks.
Communicate status and technical issues through Slack and ClickUp and keep relevant teammates informed.