Marketing Specialist: Traffic

Ocean State Job Lot•North Kingstown, RI

6d•$24 - $26•Hybrid

About The Position

The Marketing Specialist: Traffic supports Ocean State Job Lot’s marketing team by project managing paid and organic digital media initiatives. The role tracks campaigns from initial concept and design through execution and reporting, helping ensure they run smoothly and are delivered on schedule. It calls for strong collaboration, attention to detail, and the ability to develop effective content for different audiences. The position helps coordinate promotional planning across marketing channels and company departments, using customer data and analytics to inform digital marketing. It also coordinates events and supports campaign evaluation and reporting. The position offers a hybrid work option, with at least three days a week in the Corporate Office; hybrid arrangements are not guaranteed and may change based on company policy, performance, and business needs. The work is primarily in a climate-controlled environment with minimal potential safety and health hazards. The hourly pay rate is $24.00–$26.00, with salary commensurate with experience.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
At least 2 years of experience successfully executing marketing programs using marketing and project management platforms.
Experience managing marketing campaigns.
Proficiency with Google platforms, including Sites, Slides, Drive, Docs, Sheets, and Analytics.

Nice To Haves

Marketing experience in the retail industry.
Experience using Asana or other project management software.

Responsibilities

Formulate, recommend, and execute ongoing and seasonal promotional tactics, including email campaigns, to support same-store sales, the buy online ship to store (BOSS) program, Insider acquisition, and Crazy Deal participation.
Set priorities and align objectives and projects across stakeholders to reach agreement on key decisions.
Assist in developing and presenting conceptual campaign and promotional plans for stakeholder collaboration.
Work with Marketing leaders and stakeholders to develop and execute plans across digital, print, radio, and TV/video channels.
Assist with detailed project plans and guide projects and teams under tight deadlines.
Ensure campaign media assets are effective, impactful, and delivered on time; maintain a master schedule or calendar to support coordination and accountability; and coordinate with departments on promotional planning.
Use company customer data and analytics platforms to collect and provide insights to the digital marketing team.
Assist in developing strategic creative briefs and campaign guidelines.
Coordinate activities for store openings, community and in-store promotions, charitable events, anniversary events, holiday events, and associate events.
Facilitate post-campaign evaluations using data to benchmark performance, and present narratives about successes and learning opportunities to the Marketing team and senior leadership.