Marketing Specialist: Traffic

External Ocean State Job Lot•North Kingstown, RI

5d•Hybrid

About The Position

The Marketing Specialist Traffic role at Ocean State Job Lot supports the marketing team by project managing paid and organic digital media initiatives. The role tracks campaigns from initial concept and design through execution and reporting, ensuring they are delivered smoothly and on schedule. It requires strong collaboration, attention to detail, and the ability to develop effective content for different audiences. The position formulates and executes continual and seasonal promotional tactics, including email campaigns, and coordinates marketing plans across digital, print, radio, and TV/video channels. It also develops project schedules, coordinates stakeholders and events, uses data to inform marketing decisions, and evaluates campaign performance. The role is hybrid, with at least three days per week in the Corporate Office; hybrid arrangements are subject to Company policy, associate performance, and business needs.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field.
At least 2 years of experience successfully executing marketing programs using marketing and project management platforms.
Experience managing marketing campaigns.
Proficiency with Google platforms, including Sites, Slides, Drive, Docs, Sheets, and Analytics.

Nice To Haves

Marketing background in the retail industry.
Experience using Asana or other project management software.

Responsibilities

Formulate, recommend, and execute continual and seasonal promotional tactics, including email campaigns, to support same-store-sales revenue, the BOSS program, Insider acquisition, and Crazy Deal participation.
Determine priorities and align objectives and projects with cross-functional stakeholders to reach consensus on key decisions.
Assist in developing and presenting conceptual campaign and promotional plans.
Collaborate with Marketing leaders and stakeholders to develop and execute plans for digital, print, radio, and TV/video channels.
Assist in creating detailed project plans and guide projects and teams under tight deadlines.
Ensure campaign-specific media assets are effective, impactful, and delivered on time.
Develop and maintain a master schedule or calendar to improve interdepartmental coordination and accountability.
Meet with team members across departments to ensure promotional planning is thorough and timely.
Use Company customer data and analytics platforms to collect and deliver insights to the digital marketing team.
Assist with developing strategic creative briefs and campaign guidelines.
Coordinate events around store openings, community and in-store promotions, and charitable, anniversary, holiday, and associate events.
Facilitate post-campaign evaluations using data sources to benchmark performance.
Present narratives about program successes and learning opportunities to the Marketing team and senior leadership.